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Alabanza Unveils Missing Piece to Full Automation Solution for Web Hosting Resellers

New Momentum Marketing(SM) Program Delivers Sales and Marketing Support
to Help Alabanza Members Drive Profits

BALTIMORE, Dec. 9 /PRNewswire/ — Alabanza Corporation, a leader in
automated Web hosting solutions, announced the release of the Momentum
Marketing(SM) Program. The Momentum Marketing(SM) Program offers a
comprehensive suite of customizable, professional and easy-to-use marketing
communication tools and materials. By using the online program, Alabanza
resellers will add customers, improve communications, enhance customer loyalty
and retention, increase revenues and drive profitability. The Momentum
Marketing(SM) Program is available exclusively to current Alabanza resellers.

Many Web hosting providers don’t have the time to develop, or the
financial resources to execute, a marketing and sales platform to continually
attract new customers and up-sell to their existing clientele. In addition,
increased competition, price wars, and quality customer support issues have
eroded profit margins for Web hosting companies and caused many to close.

To succeed, hosting organizations must better communicate their value and
differentiate their products and services. In response, Alabanza developed
the Momentum Marketing(SM) Program, the key service Web hosting providers need
to truly experience a complete Web hosting automation solution that will drive
revenue. By rolling out this initiative, Alabanza is saving their clients the
thousands of dollars it would take for them to create a similar strategy. The
program will make Alabanza’s resellers more profitable and successful, further
solidifying the company’s position as the world’s fastest-growing hosting firm
catering exclusively to resellers.

"I have lots of ideas about how I can increase profits and get more
customers, but I’m too busy running my company to implement them. With
Alabanza’s Momentum Marketing(SM) Program, I can pick and choose the
strategies that make the most sense for my customers and easily roll out
promotions," says Christopher Berry, Founder and CEO of The Host Group. "I
fully expect to substantially increase my sales to customers with Alabanza’s
materials and hands-on assistance. In my five years in the hosting industry,
I’ve never seen a company invest in their resellers the way Alabanza has with
Momentum Marketing(SM)."

The exclusive Momentum Marketing(SM) Program website is available at
http://www.MomentumMarketing.info. In addition, a live support team made up of
Alabanza marketing communications specialists, strategists, sales gurus, and
industry experts is available for consultations at no charge exclusively for
current Alabanza reseller members. Specific components of Momentum
Marketing(SM) include:

— Professionally designed, marketing materials including HTML marketing
e-mails, copy, banners, direct mail collateral and brochures
— Customizable telemarketing scripts to assist with sales and business
development
— Marketing strategy documents to explain and improve product
positioning, up-selling and cross-selling. A complete list of the
latest marketing materials is available for download for each product,
including recommendations on product and service bundling. For
example, many hosting providers center their business strategy on
price, which erodes profit margins for them. The Marketing Strategy
documents available at http://www.MomentumMarketing.info help current
Alabanza resellers develop a communications program based on value.
— Marketing tips to reinforce and help articulate product benefits and
increase sales
— Sales tips to facilitate personal selling skills
— An archive of Alabanza announcements to keep members informed of
upgrade issues, software fixes, anticipated release dates for new
products, and any other germane technical or network related
information.
— Momentum Marketing(SM) team archive helps keep users abreast of the
latest marketing product releases, available materials, and other
sales and marketing issues.

"A turnkey marketing resource is a must for providers to compete in
today’s Web hosting market. In offering Momentum Marketing(SM) at no charge
to our members, we are applying what we’ve learned from our success in
focusing on value, as opposed to price, as our primary competitive
differentiator. Now we’re passing the tools to implement this strategy on to
our members," says Tom Cunningham, CEO of Alabanza. "The resources we
expended on developing Momentum Marketing(SM) vividly illustrates to providers
that when they join Alabanza we don’t simply charge them a monthly fee and
disappear. We continue to work with them to help them market and run their
business more efficiently and profitably."

For more information, visit http://www.momentummarketing.info/index.php.
Alabanza members can enroll at http://www.momentummarketing.info.

About Alabanza

Alabanza is an award-winning provider of turnkey Web hosting solutions
founded in 1995. With more than 400 customers in 54 countries hosting over
200,000 Websites worldwide, Alabanza’s high-performance Linux-based servers,
comprehensive hosting automation software, secure, high-speed Internet
connection, and 24×7x365 support power the Web’s most profitable hosting
businesses. Alabanza’s automation software addresses the demands of hosts,
resellers, and Webmasters, delivering functionality for host administration,
billing, site deployment, and e-commerce, all in English, Spanish, French, and
German. For more information, visit http://www.alabanza.com.

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