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The retail price for com.au domains has never been this low!Premium full service registrars such as MelbourneIT and Bottle Domainssell a 2-year license for com.au domains at $140 and $99 respectively.You can now register the same com.au domain at Domain Central for only$49.

Australian domain registrars have taken the gloves off and entered acom.au domain price war. And as always there is substantial conjectureabout the sensibility of selling commodities like domains at break evenor loss to gain market share.

Whether you agree with the practice or not, there is one certainty - the customer is the winner.

The retail price for com.au and net.au has never been this low. Premiumfull service registrars such as MelbourneIT and Bottle Domains sell a2-year license for com.au domains from $140 and $99 respectively. Youcan register the same com.au domain at Domain Central for only $49 -cheaper than the current lowest wholesale price available to resellers.

Domain Central’s operations officer, George Pongas stated, “We willalways strive to be the cheapest registrar for com.au and net.audomains in the world. We want to encourage people to secure their IPand market position by registering as many domains relating to theirbusiness as possible. Our business benefits from efficiency gains andother operational advantages, and the aim is to pass on any savings toour customers.”

So at this price something must be missing? To help lower theoperational over heads, Domain Central has limited support to emailonly. “Phone support is very expensive and most domain registrantsrarely require anything after the initial registration. So why shouldthe majority pay for the needs of a select few? At the end of the day,people can buy a domain through us and if they are not happy with theservice, they can transfer their domain free of charge to a registrarthat offers phone support.”

Asked how he thought the domain price war would affect Bottle Domains’business, CEO Nicholas Bolton commented. “We are a full serviceregistrar, however our company’s price-beating policy - under which weagree to beat the registration cost of other registrars - means ourcustomers are protected both with service and price.”

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