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Melbourne, Australia - (Cheap Web Hosting Directory) - August 11, 2006 - Domain Name and ENUM registrar, Instra Corporation, has debuted Asia Registry, a specialized domain name registration service covering Asia Pacific ccTLD’s. The development coincides with announcements relating to Asia Pacific’s new identity, the .ASIA Top Level Domain, expected to be as popular as the recent .EU for the European Union.

It is believed that the importance of this vast Asian market, which is right on Instra Corporation’s doorstep, represents a key business opportunity for ccTLD’s including Hong Kong, China, Japan, Malaysia, India, Singapore, Indonesia and Australasia, as the explosion of digital brand services such as Domain Names continues to surge throughout the world. Tony Lentino, CEO of Instra Corporation remarked, ”Take a look at the potential growth that the Asian region offers. Asia has the largest number of phone lines of any region of the world - almost twice the number of phones in North and South America combined, and 85% more than Western Europe. Phone lines mean Internet connections, which mean Domain Names - our market.”

Figures published by the International Telecoms Union (ITU) in Geneva, show that Asia represents some 60% of the world’s 6.7 billion population, and accounts for 25% of the world’s US$37 trillion economic production, as well as 40% of the world’s telephone connections. To emphasise this development, ICANN, who organise the Internet worldwide, have recently announced the proposed registry agreement between ICANN and DotAsia Organisation Limited. If approved by the ICANN Board, DotAsia Limited will be designated as the registry operator for the .ASIA gTLD registry. Instra Corporation is a worldwide player in the Domain Name industry and is actively gaining global experience with registry accreditations in the area of ENUM. This Next Generation technology brings total convergence to Domain Names, Telephone numbers and E-mail addresses. Instra is involved with ENUM across many countries including Switzerland, Germany Austria, North America and is working together with ACMA (Australian Communications and Media Authority) for the Australian ENUM Trial.

To learn more about the Asia Registry, please visit: www.asiaregistry.com.

For more information about Instra Corporation, please visit: www.instra.com.

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