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Dublin, Ireland - (Cheap Web Hosting Directory) - July 2, 2007 - Official mobile phone Internet address registry, dotMobi, has reported that it will support the guidelines developed by the MMA for mobile advertising, as one of the first and only Internet addresses created for mobile phones.

According to the MMA, the Mobile Advertising Guidelines were created to develop consistent formats and policies for mobile advertising, including mobile web. The guidelines, in their fourth revision, are the first step made by the MMA’s Mobile Advertising Committee toward defining the mobile advertising landscape.

Neil Edwards, CEO of dotMobi remarked, ”Having industry organizations such as the MMA develop standards, guidelines and best practices for the mobile platform is essential to the growth and success of the mobile Internet. Our mission is to be the leader and driving force behind that growth. We partnered with W3C’s Mobile Web Initiative last year to develop the best practices for mobile web development. By offering our support for initiatives like the MMA’s Mobile Advertising Guidelines, we continue to provide our 540,000 customers in over 100 countries around the world with the best practices and tools for creating the best consumer experience on mobile phones.” Recently, has reported over 500,000 .mobi names having been registered in 104 countries, since the domain firm’s commercial launch in October 2006.

According to eMarketer, mobile marketing and advertising in the US will grow from $421 million in 2006 to $4.8 billion in 2011, accounting for 12 percent of total online advertising spending. Laura Marriott, President of the MMA noted, ”The guidelines are designed to stimulate the growth of mobile marketing by establishing a consistent global advertising guideline and best practice for the growth of the mobile advertising industry. These guidelines will continue to evolve as the market matures in order to serve the burgeoning mobile marketplace.”

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC, is a leading mobile phones .mobi domain company. dotMobi endeavors to ensure that services and sites developed around .mobi are optimised for use by mobile devices. dotMobi is backed by mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C’s Mobile Web Initiative.

To learn more about the Mobile Advertising Guidelines developed by the MMA, please visit: www.mmaglobal.com/mobileadvertising.pdf.

For more information on .mobi domains, please visit: http://dotmobi.mobi.

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