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Dublin, Ireland - (Cheap Web Hosting Directory) - October 2, 2007 - Official mobile phone Internet address registry, dotMobi, has launched a special premium name auction series for highly desired domain names, including ask.mobi, atm.mobi, cars.mobi, love.mobi and moto.mobi to be made available.

dotMobi’s series of monthly online auctions will be auctioned through Sedo.com in October and November. The dotMobi Premium Names list is a set of more than 5,500 commonly used words that the dotMobi domain name registry set aside during its formation. dotMobi is the first domain company to offer selected names directly to the market via an auction process rather than a traditional ”first come, first served” process.

David Ryder, dotMobi’s VP of Marketing and Sales offered, ”The mobile web is bigger than the PC-based, wired web with more than 1.6 billion Internet-enabled consumers walking around the world. Brands need an easy-to-remember way to attract consumers on the go. dotMobi has one of the highest sought-after list of in-demand domain names in the world. dotMobi is selling these highly- sought after names through Sedo because they are one of the main places on the Internet where brand managers search for domain names.”

Tim Schumacher, CEO of Sedo commented, ”dotMobi’s premium names are specifically designed for people wanting to reach a mobile audience. Sedo’s buyers have been lining up for more than a year now to get a chance to buy these dotMobi names. We are excited that dotMobi will use us as their first online auction.”

Any company or individual will be able to bid on the Premium Names offered by Sedo. The auction rules will follow Sedo’s standard auction terms and conditions. dotMobi does have some minimal requirements for the buyer, such as: — Domain to be registered by auction winner within 10 days of receiving authorization code — Site to initially consist of a dotMobi compliant parking page (available via Sedo.com) — Best efforts to create, launch and operate a live web site with relevant content within six months. For example, acupuncture.mobi should not display a site for car sales. — Fully compliant site with an http://ready.mobi score of at least 4/5 (highest score is 5/5). Full information, including the list of auction names, is located on the dotMobi web site at http://premiumauction.mobi.

Recently, dotMobi launched a new mobile web site testing tool, considered a comprehensive resource for mobile web developers. The upgraded version of ready.mobi, is free, for mobile web developers to evaluate the quality of mobile web sites using mobile industry standards and best practices to ensure sites work on all mobile phones around the world. ready.mobi generates free reports with easy-to-evaluate scores for every page on a mobile site, as well as in-depth analysis of more than 35 attributes to determine how well a site is likely to perform on mobile phones.

In addition, users of dotMobi’s Developer Forum (http://dev.mobi) are able to maintain ready.mobi test preferences and a history of previous test results to show the improvement of sites over time. This allows ready.mobi to become an important part of the users’ mobile web development and quality assurance processes.

Launched in November 2006, ready.mobi has already been used to test more than 250,000 pages of mobile content, ensuring that sites are of the highest quality for mobile consumers.

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC, is a leading mobile phones .mobi domain company. dotMobi endeavors to ensure that services and sites developed around .mobi are optimised for use by mobile devices. dotMobi is backed by mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C’s Mobile Web Initiative.

Sedo, (acronym for ”Search Engine for Domain Offers”), is an online marketplace for buying and selling domain names and websites. Sedo began in 2001, as a student project among three friends: Tim Schumacher, Ulrich Priesner, and Marius Wrzner. The trio distributed computer games through the website offensiv.de. After the business was phased out, the students considered selling it, which laid the foundation for Sedo: ‘’search engine for domain offers.” Headquartered in Cambridge, Mass., Sedo has assembled what it believes is the world’s largest database of domain names for sale, with more than four million listings. Buyers and sellers are brought together through a searchable online marketplace, and conduct negotiations anonymously using an offer-counteroffer system. To facilitate successful transactions, Sedo has introduced a range of related services, including domain name escrow/transfer services, domain name appraisals, a domain brokerage service and paid domain name parking. Sedo’s model has attracted a global membership base of more than 355,000 domain professionals, and more than 7 million listings. Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (eSedo.com).

To learn more about Sedo, please visit: www.sedo.com.

For more information on .mobi domains, please visit: http://dotmobi.mobi.

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