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Dublin, Ireland - (Cheap Web Hosting Directory) - February 13, 2006 - The rollout plan for the new dotmobi domain name has been released by Mobile Top Level Domain (mTLD).

Dotmobi will provide the world’s firstdomain name optimised for consumers using the Internet on a mobile device.The rollout will commence with the ‘Sunrise Registration Period’ for trademark holders in June 2006, followed by the ‘General Registration’ in September.

mTLD is working closely with the World Intellectual Property Organisation (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the Sunrise Period. The Sunrise Period will be unique in this case as mTLD plans to offer the mobile industry a week long advance period to register their trade and service marks, at the end of May. This week long period is referred to as the ‘Limited Industry Sunrise’. Leading mobile industry associations such as the GSM Association (one of mTLD’s founding investors), CTIA - The Wireless Association, and the Mobile Marketing Association (MMA) among others have lined up to support the dotmobi sunrise for their membership.

Ameet Shah, Chief Strategy and Development Officer of the GSMA said, ”Dotmobi’s sunrise launch is an important milestone in the path towards making internet access from mobile handsets easy, quick, reliable and rewarding. We are delighted our members have the opportunity to be in at the very start of something very exciting.”

Steve Largent, President and CEO of CTIA commented, ”It is through wireless technology that many Americans will experience broadband for the very first time. This announcement is yet another indication of the consumer’s strong desire to access the Internet and other data services wirelessly. Ensuring predictable and reliable Internet access from any device on any network is an important topic for CTIA - The Wireless Association.”

After the Limited Industry Sunrise, all companies will be able to register their trade- and service-mark names as a second level dotmobi (e.g., myname.mobi) domain name from June to August 2006. Dotmobi will then be available for registration by the general public in September 2006.

Companies and individuals who want to register can get their dotmobi domain names through participating ICANN accredited registrars.

The rollout announcement follows the recent publication of the consultative edition of dotmobi’s Switch On! Web Browsing Guides - handbooks to ensure the best possible internet experience for the mobile user. Organisations can find additional information as well as view showcase sites by referring to the mTLD site.

To learn more about the dotmobi sunrise program, please visit: www.mtld.mobi.

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