If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

Warren, Rhode Island - (Cheap Web Hosting Directory) - May 1, 2006 - A new e-commerce report has been issued by MarketingSherpa, a research firm publishing case studies and benchmark reports for marketing, advertising and PR professionals.

”Top 5 E-Commerce 2006 Study Highlights” includes five Internet retail data charts and a lab test of Wal-Mart’s home page.

The five highlights detailed in the PDF are results from MarketingSherpa 2006 research study into:

#1. e-Commerce site traffic — Where do high-growth online merchants get their traffic from? What’s the breakdown between sources such as search vs email?

#2. Affiliate marketing - Are merchants continuing to add new rules about affiliates use of search and trademarks?

#3. Eyetracking lab data - When consumers visit ecommerce sites, what do their eyes look at? How many images? How much copy? Do they scroll below the fold? What’s the most clicked part of the page? (PDF includes four-color ”heatmap” of lab test results from Wal-Mart’s home page.)

#4. ROI - How are marketers actually measuring ROI from e-retail marketing tactics? Which numbers really matter? (Data from 1,101 marketers on this.)

#5. Online shoppers - Why do consumers abandon some sites without purchasing? MarketingSherpa asked 1,120 real-life shoppers what sometimes stops them from completing transactions.

MarketingSherpa, Inc. is a research firm publishing case studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm’s new Case Studies are read by more than 173,000 professionals every week.

To learn more about the Internet retail data charts and report, please visit:
www.sherpastore.com/samples/ecom_benchmark_exec_sum.pdf.

For more information about MarketingSherpa, Inc., please visit: www.marketingsherpa.com.

Related posts brought to you by Yet Another Related Posts Plugin.