E-Commerce Advertising to Exceed $280M, on Social Network Sites, Says Report

Updated on Monday, October 16th, 2006 at 11:17 am

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Dublin, Ireland - (Cheap Web Hosting Directory) - October 16, 2006 - International market research and data firm, Research and Markets, has issued a new emarketer report detailing and analyzing the growing online social networking space. ”Social Network Marketing: Carving out Some MySpace,” is targeted toward marketers, advertising agencies, educators, retailers and researchers.

Online social networking has become a cultural phenomenon over the past year, sparking thousands of media stories, blog postings and television exposes. The basic concept is simple enough: Online social networks enable people to create profiles, describe their interests, share their thoughts in blogs or postings, and connect with other people. But the variations on the theme are endless. The good news is that social networking is an area where many marketers see great potential and are eager to test the waters. The bad news is that, in time, many social networking ventures will no doubt be shelved as grand experiments.

Led by MySpace, social networking is a cultural phenomenon that is still developing a stable revenue model. Even so, it is estimated that in 2006 marketers will spend $280 million on advertising and marketing on social network sites in the US, and an additional $70 million in international markets, mostly to create profile pages and sponsored promotions.

Key questions the ”Social Network Marketing” report answers:

How much money is being spent on advertising on social network sites?

How can marketers’ best use social networks?

What industries are creating successful models today?

How will social networking changing advertising?

Will social networks age well or will they always appeal only to the young?

Research and Markets is an international market research and market data resource, with major research publications from most of the leading publishers, consultants and analysts, concerning key industries, top companies, new products and the latest trends. The market research reports and industry newsletters from specialist research firms and niche market analysts, are listed at the same price as the specialist research firms.

To learn more, please visit: www.researchandmarkets.com/reports/c43250.