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Warren, Rhode Island - (Cheap Web Hosting Directory) - March 27, 2007 - Research publishing firm, MarketingSherpa, has released its new Ecommerce Benchmark Guide 2007, which features 233 charts of data on e-retail and online shopping.

This new Benchmark Guide weighs in at 294-pages, featuring results from four studies conducted in 2007, also including search marketing (SEM), web design tests, and email marketing, conducted by 1,913 ecommerce marketers.

Features of the report include:

#1. MarketingSherpa’s Ecommerce Benchmark Survey: 1,913 e-commerce marketers shared their own results, tactical and budgeting data for this exclusive study. Data is split out by major categories (large vs. small merchants; high-growth vs. stagnant sites; services vs. product marketers, etc.).

#2. Three New MarketingSherpa Surveys of Online Shoppers: 2,449 online consumers responded to Sherpa’s survey revealing what makes them trust a site, why they abandon carts, etc.

#3. MarketingSherpa’s Ecommerce Eyetracking Study: Six new laboratory test results show how online shoppers look (eyeball), scroll, and click on home pages, category pages, merchandise pages, and internal search result pages. These four-color heatmaps include brands such as Best Buy, Circuit City and Wal-Mart.

#4. “Best of” Study Results from 30 Independent Research Organizations: In addition to the above exclusive content, MarketingSherpa’s research team also included the most useful stats and results from 30 independent research organizations such as Coremetrics, comScore and Nielsen//NetRatings. Much of this data is previously unpublished, generously gathered by these organizations at Sherpa’s request.

MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa’s newsletters, Guides and web site every week.

To learn more about the charts, tables and heatmaps, please visit:
www.sherpastore.com/e-commerce-benchmark.html.

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