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Manhasset, New York - (Cheap Web Hosting Directory) - October 17, 2007 - E-commerce solutions firm, CMP Technology, has debuted the launch of its RFID-World.com, an online resource, designed to cover the latest real-world business applications and solutions on RFID Technology.

RFID-World.com will endeavor to assist businesses in handling the changing landscape of RFID, NFC and advanced wireless platforms. The new website is geared toward C-level executives and system integrators with a comprehensive perspective on the burdening RFID market and equip them with the tools to stay ahead of the learning curve. RFID-World.com tackles the tough RFID issues business professionals face deploying RFID technology, ranging from privacy, policy and legislation, business and investments, retail supply chain, asset tracking, military/aerospace, logistics/transportation and consumer devices.

The RFID market has suffered from people not fully understanding ways to use and integrate the technology into their existing channels. By narrowly focusing on how businesses can mesh RFID technology into existing systems, the site will provide expertise and insight into: — Protecting brands — Curtailing counterfeits — Complying with ePedigree regulations — Improving sensor designs — Integrating track and trace protocols RFID-World already has marquis sponsors: Motorola Enterprise Mobility Solutions has signed on to be the lead sponsor, with Reva Systems, and Impinj taking the Gold level sponsorships.

Laurie Sullivan, Site Editor for CMP’s RFID-World.com noted, ”I’m confident RFID-World.com will quickly become the trusted resource for news and information for businesses. We’ve packed the site with tips and advice from industry experts to provide readers with details using real world examples. The information will help them make the correct business decisions by cutting through the confusion of designing and deploying applications and systems.”

With a career spanning nearly 20 years, Ms. Sullivan brings a wealth of insight and expertise to the RFID-World.com Site Editor position. Ms. Sullivan comes to RFID World after serving as a reporter at Red Herring, where she covered an array of technologies ranging from search engines, social networks and entertainment. For six years, she was Associate Editor at several CMP properties, such as TechWeb, InformationWeek and EBN, covering international business technology, semiconductors, software and supply chains. Her freelance work has appeared in multiple publications including Advertising Age, BNET.com, Federal Computer Week, Investor’s Business Daily, Marketing Daily, NewTeeVee.com and RFID Journal. Ms. Sullivan’s work also appears in academic publications from University of Maryland, and Thomson Learning. Ms. Sullivan holds a Bachelor of Art in Communications and a Master of Arts in Creative Writing from Chapman University.

RFID World is a producer of tradeshows/conferences for the radio frequency identification (RFID) sector. Launched in 2003, RFID World provides C-level executives and system integrators with RFID solutions to the pressing application challenges faced by businesses today. RFID World also co-sponsors the RFID Excellence in Business Awards in conjunction with RFID Revolution.

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

To learn more about CMP Technology, please visit: www.cmp.com.

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