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Tarzana, California - (Cheap Web Hosting Directory) - December 7, 2006 - E-commerce and web technology company, ProjectThunder, Inc., has launched its release of an eBook featuring information about leading e-commerce technology tools as well as tips, strategies and best practices for online marketing campaigns.

” E-Commerce Unveiled - Secret Strategies Used by Innovative Marketers to Turn Web Browsers into Buyers,” also purports to unveil ”the truth about technology solutions and how to avoid becoming obsolete in an ever-changing online shopping environment.” E-commerce Unveiled also attempts to offer “insider’s secrets” on when and how to best use technology to increase sales, average order value and overall conversion in an online retail environment.

Calvin Luttrell, CEO of ProjectThunder, and co-author of the eBook with online marketing consultant Sonya Neblett, remarked, ”It’s time someone explained the voodoo behind successful e-commerce solutions. We talk about search and merchandising solutions like Nextopia and Mercado; cutting-edge web site feature applications like Cleverset’s cross-sell modules; software solutions for ppc and shopping comparison management from Merchant Advantage; product review software like Bazaarvoice; and Stone Edge’s order management system for order management. We are in the unique position of knowing what works and what doesn’t in an E-commerce environment. We felt it was time to share our combined knowledge.”

To compliment technical details marketing consultant, Sonya Neblett, offers invaluable resources for online marketing “best practices” and tips on free and low-cost marketing channels that work. Ms. Neblett added, ”When companies think outside the box, they often find they are able to create exciting new marketing channels that drive sales and increase ROI. This book is for the beginner and the experienced online business owner. It’s packed with information and combines new technology with marketing strategies that any web site owner can use to achieve success. Success is in the details, we had to write about a lot of different topics. We are really striving to bring together the best of both worlds - technology and marketing. One without the other just doesn’t work in an online environment. In the book we call it the ‘Science of Success.”’

Ms. Neblett continued, ”We created E-commerce Unveiled because we saw a gap, a need in the market that wasn’t being filled. Online retailers struggle with merchandising and increased competition from globalization and a slowing economy. The information in this eBook serves as a map to increase sales and growth over time.”

E-commerce Unveiled offers e-commerce information from the combined experience of Calvin Luttrell and Sonya Neblett. Ms. Luttrell, a long time Microsoft Developer and consultant, spent many years at GoldMine Software, where he was an adviser and provided training to companies like Grolier Encyclopedia, GE Capital, MapQuest, Gipson Guitars, Spinning, Palm, Playboy Entertainment and many others. Luttrell engineered software for companies such as GoldMine Software, HFPA (Golden Globes), 1800-DENTIST, NAC Marketing and PacifiCare. With a background in publishing and marketing, Sonya Neblett currently serves as the marketing coordinator for pure play E-Commerce Retailer Specialty Living, Inc., runs the marketing blog TrulyTwistedMarketing.com, owns IndigoSkyDesigns.com and is dedicated to helping businesses grow on the web.

ProjectThunder is an e-commerce technology applications firm, offering e-commerce and web solutions through partnerships. An engineering company with business intellect, ProjectThunder, Inc. was founded in 2004 and is based in Tarzana, CA.

To learn more about the eBook, please visit: www.projectthunder.com/ecommerce/unveiled-ebook.aspx.

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