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San Mateo, California - (Cheap Web Hosting Directory) - July 20, 2007 - Digital marketing optimization solutions firm, Coremetrics, has debuted its new LIVEmail 2.0 launch , designed as a next generation of its behavioral email marketing offering. LIVEmail 2.0 is a comprehensive upgrade to LIVEmail, first launched in 2003, featuring seamless integration with 16 email service providers.

LIVEmail 2.0 is being launched in conjunction with four premier partners: Cheetahmail, eDialog, Exact Target and Responsys. LIVEmail 2.0 addresses behavioral targeting by providing integration, designed to enable email marketers to automatically target individuals with the right offer at the right time by combining Coremetrics’ LIVE Profiles; a comprehensive record of all individual online visitor interactions, Coremetrics Intelligent Offer; which provides targeted e-commerce recommendations based on group trends, and behavioral data exports to leading email service providers partnered with Coremetrics.

Christopher Barca, Director of Product Management and Marketing at 1-800-FLOWERS.COM remarked, ”We’ve seen strong results with our LIVEmail efforts and continue to incorporate it into our overall email strategy. We are excited about the new LIVEmail enhancements, taking automated behavioral targeting to a new level. The new ”pre-built” segments will not only streamline the process, we’ll also be able to easily explore new segmentation approaches that are built on best practices. We’re especially looking forward to the simplicity of designing and testing new segments to maximize relevance and returns.”

According to the company, using LIVEmail 2.0, email marketers can quickly boost performance by using pre-built, rich behavioral data segments, and maximize email ROI by exercising the flexibility inherent in the new offering to target any customer segment or behavior. This will allow marketers to target customers with data-driven product offers via email, and optimize target segments. For marketers, the core benefit of this offering is the automated, seamless integration with leading email service providers in the market.

LIVEmail 2.0 provides a new class of functionality, automation, and ease of use through:
One-click integration with leading email service providers; Email marketers simply click a button and LIVEmail 2.0 exchanges the unique visitor behavioral data with their email service provider in a well-defined, fully integrated format. Marketers are immediately able to drive the most effective use of their email marketing spend; The combined power of LIVE Profiles and Intelligent Offer - Coremetrics’ recommendation engine that allows organizations to automatically deliver highly relevant, targeted offers that have consistently proven to maximize returns. Based on larger, group trends, Intelligent Offer calculates the best possible product recommendation for any type of behavior, including browsing, shopping, conversion, and buying;
Advanced segmentation capabilities - Through a broad set of new technologies leveraging Web services, Coremetrics allows clients to self-configure and provision LIVEmail 2.0 segments by a wide set of behaviors stored in their Coremetrics LIVE Profiles data warehouse. Clients can either customize these exports to their specific business needs or use pre-built segments that are configured ideally for specific LIVEmail 2.0 partners.

John Squire, Senior Vice President, Product Strategy and General Manager, Marketing Services at Coremetrics remarked, ”LIVEmail 2.0 is the first email marketing solution that makes behavioral targeting easy, repeatable and widely accessible. LIVEmail 2.0 has been developed in partnership with leading global eCommerce businesses and our valued partners to harness the combined power of group behavior and individual targeting. This has resulted in unparalleled flexibility and the ability to meet the testing, targeting and customer relationship needs of the most demanding and sophisticated marketers.”

Matthew Seeley, President at CheetahMail offered, ”Combining behavioral targeting with email campaigns is key to relevant marketing. LIVEmail 2.0 provides the flexibility needed to target customers based on past behavior and automate that trigger process to ensure that relevant messages reach the right audiences at the right time. This represents the next wave of strategic email marketing.”

Ken Lajoie, Chief Technology Officer for e-Dialog remarked, ”Aggregating and using customer data to drive relevant email marketing campaigns is essential for our clients and Coremetrics enables us to add web analytics to that data set. LIVEmail 2.0 now provides the flexibility and automation for our clients to target any visitor segment or activity all on their own, bringing behavior-based email marketing to the next level. We look forward to delivering the benefits of this innovative solution to our clients worldwide.”

Angel Morales, Director of Retail Strategies at ExactTarget added, ”Combining LIVEmail 2.0 with ExactTarget’s dynamic merchandizing solution will enable the industry’s most advanced marketing strategies to be executed quickly and easily. LIVEmail 2.0 enables multi-channel merchants to import abandoned shopping cart data into ExactTarget, refine segments based on cross-channel data, dynamically change both the message and subject line of the email based on the customer’s current point in their lifecycle, and load product directly into the email - all fully automated.”

Scott Olrich, Chief Marketing Officer, for Responsys commented, ”Since partnering with Coremetrics, LIVEmail has helped our clients realize measurable increases in conversion rates, customer experience and ROI. Now, by adding customer automation to the proven practice of targeting and triggering email campaigns based on visitor behavior, our clients will be able to devote more focus to other strategic activities that can impact their bottom line. We greatly anticipate the integration of LIVEmail 2.0 and the added benefits our clients will receive from this solution.”

LIVEmail 2.0 is beta testing now and will be available in September 2007. Monthly fees range from $2,000 to $15,000.

Coremetrics is an on-demand web analytics and precision marketing solution provider, a web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. The company’s LIVE Profiles serve as the foundation for digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California.

For more information about LIVEmail, please visit: www.coremetrics.com/LIVEmail.

To learn more, please visit: www.coremetrics.com.

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