If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

King of Prussia, Pennsylvania - (Cheap Web Hosting Directory) - November 2, 2007 - E-commerce solutions firm, GSI Commerce, has extended its contract with the NFL, in a multi-year partnership, after increasing sales by 75 percent in the first season operating on the GSI platform.

With the extension, GSI continues to provide the NFL’s online store with e-commerce technology, merchandising, fulfillment and customer care solutions. In addition, through its marketing services agency, gsi interactive(SM), GSI will continue to provide catalog services, paid search, affiliate marketing, comparison shopping engine placement, display advertising and email marketing.

Eric Grubman, Executive Vice President at the NFL offered, ”Our strategic partnership with GSI increased our business significantly and helped shape an aggressive and very successful approach to marketing NFL- licensed products through multiple channels. We look forward to continuing innovation from GSI as we expand and enhance the NFLShop.com experience for our loyal fans and customers.”

Michael G. Rubin, Chairman, President and CEO of GSI Commerce noted, ”This extension provides a tremendous opportunity for GSI and the NFL to pursue other business building opportunities, just like we’ve done with providing customization services for team and player jerseys and building a new channel to sell NFL product through our relationship with QVC. I look forward to continuing to grow the NFLShop.com business together in the future.”

A few of the multichannel accomplishments of the past year include: — Product customization GSI and the NFL capitalized on a major opportunity in 2006 when GSI enhanced its product customization capabilities to support the NFL, personalizing nearly 100,000 NFL jerseys in less than six months. — NFL sponsorship with national brands GSI and the NFL teamed with several prominent consumer brands, including Coors Brewing Company, Frito Lay division of PepsiCo., Samsung Electronics and Bank of America to market NFLShop.com. — Enhanced merchandising.

Through its partnership with GSI, NFLShop.com significantly increased its online assortment of licensed NFL products. The store now features a wide variety of products from all 32 NFL teams including authentic, replica and customized team and player jerseys, home furnishings, office accessories, collectibles, tailgating products, DVDs and other fan gear. — Multichannel success — Television retail GSI, the NFL and QVC entered into a strategic agreement to create a new, multi-channel marketing opportunity for NFL-licensed products.

The alliance made QVC the NFL’s ”official television retailer” and established GSI as the exclusive provider of NFL-licensed merchandise to QVC. The inaugural effort resulted in a GSI record for the most NFL jerseys sold in a single day, more than doubling initial sales estimates. — Gift cards In addition to online gift certificates, GSI and the NFL provide consumers the option to purchase gift cards in physical retail points of distribution at national retailers. The gift cards, redeemable on NFLShop.com, are also used in promotions and incentive offers. — Catalogs Additional licensed product sales were driven by the more than nine million catalogs that GSI mailed to NFL fans across the country last season.

GSI and NFL’s future plans for NFLShop.com include a fan gift registry, an interactive community feature called ”bragging boards,” a ‘’shop-within-a- shop” for kids, enhanced wish list functionality and more robust RSS feeds and blogs. In addition to this relationship with the National Football League, GSI has agreements to manage the Web stores for all the major professional sports leagues in the United States including the NBA, the NHL, MLB and NASCAR.

GSI Commerce is a provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses, providing solutions for its partners through an integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services, for over 60 partners.

For more information about GSI, please visit: www.gsicommerce.com.

Related posts brought to you by Yet Another Related Posts Plugin.