E-Commerce Firm, GSI, Extends Partnership, with Baseball Website

Updated on Thursday, September 20th, 2007 at 10:19 am

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King of Prussia, Pennsylvania - (Cheap Web Hosting Directory) - September 20, 2007 - E-commerce solutions firm, GSI Commerce, and baseball website, MLB.com, have extended their partnership agreement through 2016.

The interactive media and Internet company of Major League Baseball with GSI, will continue to support MLB’s online store with e-commerce technology, fulfillment and customer care. In addition, through its marketing services division, gsi interactive(SM), GSI will continue to provide catalog services and will begin to provide affiliate marketing and search engine marketing services.

Noah Garden, Executive Vice President, Commerce and Sponsorship at MLBAM offered, ”We expect our 2007 sales to be nearly three times greater than our annual sales were prior to partnering with GSI. GSI’s capabilities are unique and market leading in this industry and they offer MLB.com an opportunity to leverage their tremendous scale and expertise as we strive to provide our fans with a rewarding online shopping experience. We are happy to extend our long- term agreement with GSI and to partner with them for an expanded scope of services.”

Scott Hardy, Executive Vice President of Business Management of GSI added, ”We are proud to expand our relationship with Major League Baseball — one of America’s iconic organizations. We are even more excited to continue to help Major League Baseball further strengthen its direct-to-consumer business and enrich the online shopping experience of its fans.”

In July, GSI successfully launched a redesigned MLB.com Shop, which included the addition of Web 2.0 features such as mini-cart(TM) and express shop(TM), new product zoom and rotate features, new content management capabilities and enhanced site navigation. Each of these features is designed to improve the fans’ shopping experience on the site. To drive the multichannel experience, GSI’s marketing services group also partnered with MLBAM in creating and publishing MLB.com’s 2007 catalog, which has a circulation of 8.5 million. Consumers can also shop the catalog online.

In addition to Major League Baseball, GSI has agreements to manage the Web stores for all major professional sports leagues in the United States including the NFL, the NBA, the NHL and NASCAR.

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video Webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows.

GSI Commerce is a provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses, providing solutions for its partners through an integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services, for over 60 partners.

For more information about GSI, please visit: www.gsicommerce.com.

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