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Reston, Virginia - (Cheap Web Hosting Directory) - January 14, 2008 - Digital media measurement service, comScore, Inc. has reported that the 2007 online holiday shopping season has surpassed $29 billion in sales, which is up 19 percent versus one year ago.

Monday, December 10 was reportedly the heaviest online spending day of the season, with $881 million, while the week ending December 16 was the heaviest week of the season with $4.7 billion in spending.

Gian Fulgoni, Chairman of comScore noted, ”This year’s online holiday shopping season has concluded with a record $29 billion in spending, a 19-percent gain versus year ago. Ultimately, the softness in the growth of online retail sales during the first ten days of November proved difficult to overcome and prevented the season’s growth rate from reaching our forecast of 20 percent. However, the period between Thanksgiving and Christmas — another measure of the strength of the holiday season — experienced a healthier 21-percent growth rate.”

”Green Monday” (Monday, December 10) was the heaviest individual spending day of the season with $881 million in sales, followed by Tuesday, December 11 ($819 million) and Thursday, December 6 ($803 million) ”Cyber Monday” (Monday, November 26), which represents the first major spike in online spending activity during the season, ranked as the 9th heaviest day with $733 million.

Video games, consoles and accessories was the fastest growing online retail category, jumping 129 percent versus the 2006 holiday season, with popular consoles like Nintendo Wii and Sony PlayStation and games like Halo 3 driving strong sales in the category. Furniture, appliances and equipment (up 67 percent), event tickets (up 24 percent) and consumer electronics (up 23 percent) also experienced above average growth. After seeing substantial softness early in the season, online apparel sales picked up considerably in the latter part of the season, finishing up 18 percent. Meanwhile, sales of jewelry watches declined marginally versus year ago as rising costs in precious metals like gold and platinum may have dampened consumer demand.

The heaviest spending week during the 2007 holiday season was the week ending December 16, with $4.7 billion in online sales, edging out the week ending December 9, which saw $4.6 billion. The week ending November 18 showed the strongest growth rate (26 percent) versus the corresponding week in 2006, while the week ending November 4 showed the softest growth (4 percent).

comScore Networks measures the digital age with a global cross-section of more than 2 million consumers that allo comScore to confidentially capture browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates attitudes and intentions. Through its proprietary technology, comScore measures across a broad spectrum of behavior and attitudes. comScore consultants apply the knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that endeavor to deliver superior ROI. comScore services are used by global firms such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.

For more information about comScore Networks, please visit: www.comscore.com.

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