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Detroit, Michigan - (Cheap Web Hosting Directory) - December 21, 2006 - E-commerce solutions firm, MIVA, Inc., has debuted the launch of MIVA Merchant Express, designed to provide small business owners with all the tools needed, to start a successful business online.

According to MIVA, the new platform incorporates the best features from MIVA Merchant 5, combined with the ease and simplicity of MIVA Merchant Fast Track for a total shopping cart solution hosted, at stores.miva.com at an affordable price.

MIVA Merchant Express is the latest edition to the MIVA Merchant product family; a premier e-commerce solution that enables businesses of all sizes to create, enhance and grow a thriving online store.

MIVA Merchant Express is designed to provide the merchant with more functionality than just a simple order form. Specifically, the solution provides the merchant with the ability to generate product display pages, collect online payments and provides robust marketing tools to help them increase their sales. MIVA Merchant Express guides the merchant through each step in getting their online store up and running quickly through the following steps:

• My Design - Allows the merchant to create an attractive look for their online store, including customized headers and footers in HTML, adding buttons and changing fonts and colors.
• Create - Allows the merchant to build a product catalog where attributes control the sales tax rates, build shipping rate options and determine payment options.
• Sell - Allows the merchant to keep track of day-to-day store operations, including checking the store’s statistics, viewing customers and managing orders.

Gina Laws, Marketing Director of MIVA Small Business remarked, ”MIVA Merchant Express is a flexible, scalable and reliable e-commerce solution that allows companies to easily create a successful online business. The offering’s comprehensive features are easy-to-use, yet powerful enough for the most demanding e-commerce expert, making this solution an ideal fit for any business looking to fully monetize their online offering.”

MIVA Small Business is a solution partner that endeavors to enable tens of thousands of businesses worldwide to do business online. MIVA Small Business partners with an established network of e-commerce web hosts, software developers and web designers.

MIVA is an online advertising network, dedicated to helping businesses grow. MIVA connects millions of buyers with sellers at exactly the right place and time. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers. The Company operates in North America and Europe.

For additional information about MIVA Merchant Express, please visit: www.miva.com.

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