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Bucharest, Romania - (Cheap Web Hosting Directory) - May 16, 2006 - The Independent Software Developers Forum in Moscow featured Avangate, an eCommerce platform for electronic software distribution. The ISDEF is a key host of discussions on software market developments and trends for software developers and vendors in Russia and surrounding countries, as well as for major players in the software industry.

The fifth edition of the international conference, ISDEF Spring 2006 gathered more than 200 attendants from 12 countries. Following the main theme of the event on selling and marketing software in European countries, Avangate delivered a presentation on cost effective approaches to marketing strategy for online software vendors.

According to the company, for the first time sponsoring a Russian event, Avangate was well received by software authors and publishers present at the conference. The array of additional online marketing services offered by Avangate has proven itself to be very attractive and a real alternative to more established e-Commerce solutions.

Avangate is an eCommerce platform for electronic software distribution incorporating a secure online payment system plus additional marketing and sales tools, such as an affiliate management system, automated cross selling options, software promotion management, Internet marketing services as well as consultancy on how to increase online software sales.

Avangate is produced and managed by GECAD ePayment, member of GECAD Group - delivering IT solutions Worldwide since 1992.

To learn more about the Avangate presentation at ISDEF, please visit: www.avangate.com/events

For more information about Avangate, please visit: www.avangate.com.

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