E-Commerce PriceRunner Survey, Reveals Energy Conscious Online Purchases
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Westlake Village, California - (Cheap Web Hosting Directory) - July 2, 2007 - E-commerce search engine, PriceRunner, has reported that it’s survey of 1,000 consumers in the United States, reveals that 86% of respondents maintain that they purchase ”environmentally friendly” products at least once or twice a year, while a sizable proportion of consumers purchase ”green” products with regularity.
Nearly three-quarters (73%) have heard of some products being ”ENERGY STAR”qualified. Among those aware, two-thirds (66%) have decided to purchase a particular product(s) at least partly because it was ”ENERGY STAR” qualified. The survey revealed that in the past five years refrigerators, freezers, clothes washers, dishwashers and light fixtures were the more commonly purchased items among respondents.
Martin Andersen, General Manager of PriceRunner U.S., encouraged consumers to visit PriceRunner.com when shopping for their major household appliances to check on whether a product has earned an ENERGY STAR rating. Consumers can also research product specifications, technical data, read reviews and find the best prices.
ENERGY STAR is a ” …joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy helping consumers save money and protect the environment through energy efficient products and practices. Products in more than 50 categories (e.g. home appliances, home electronics, home and office heating) are eligible for the ENERGY STAR. ENERGY STAR products use less energy, save money, and help protect the environment. According to the U.S. government, Americans, with the help of ENERGY STAR, saved enough energy in 2006 alone to avoid greenhouse gas emissions equivalent to those from 25 million cars - all while saving $14 billion.”
Amplitude Research conducted this study over a 4-day period from April 6th to April 9th, 2007, among a nationwide web panel. There were 1,000 survey respondents, resulting in a +/- 3.1% maximum sampling margin of error at the 95% confidence level.
ValueClick, Inc. (Nasdaq:VCLK) is an online marketing services company, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner.
Pricerunner.com is an international comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by providing consumers with the broadest price comparisons and always listing the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner.com is a ValueClick, Inc. company.
For more information, please visit www.valueclick.com.
To learn more about the survey, please visit: www.pricerunner.com/energystarsurvey.html.
For more information about PriceRunner.com, please visit: www.pricerunner.com.
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