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Vancouver, British Columbia - (Cheap Web Hosting Directory) - October 27, 2006 - E-commerce software firm, Elastic Path, has debuted a new single page checkout technology, designed to allow returning customers to complete online orders with a single click.

The AJAX-powered One Page checkout, along with the availability of Elastic Path 5, is the most recent advancement of its ecommerce platform. According to information released by the company, current research from MarketingSherpa indicates that nearly three out of every five online shoppers abandon shopping carts before finishing orders, leaving online retailers facing one of the biggest profit challenges today. Checkout issues, such as unknown delivery times, failure to disclose shipping costs prior to asking for personal information, and error handling processes, drive frustrated shoppers to abandon orders, costing retailers millions in lost revenue.

According to Elastic Path, it is the first major ecommerce software vendor to offer a 100 percent browser-based Asynchronous JavaScript and XML (AJAX)-powered one page checkout. AJAX technology enables web pages to be more responsive by exchanging small amounts of data with the server behind-the-scenes so that the entire web page does not have to be reloaded each time the user makes a change. The end result is an increase in the web page’s interactivity, speed, and usability, all of which contribute to online consumer satisfaction and loyalty. Elastic Path One Page will be available late November, 2006.

Alex Fletcher, lead industry analyst at The Entiva Group remarked, ”When retailers provide simple and streamlined web sites, with hassle-free checkout, online shoppers are much more likely to buy. While consumers are not necessarily aware of the driving technology behind an ecommerce site, they appreciate capabilities such as dynamically updated totals and an easier shopping experience that are made possible by an AJAX-powered checkout. Elastic Path’s One Page technology will reduce shopping cart abandonment for its customers as online shoppers are more apt to buy if the process is quick, easy, and forthcoming.”

Elastic Path One Page provides customers with a constant snapshot of order details. The contents of the shopping cart can be adjusted at any time without losing existing data, enabling customers to see the effect of an applied promotion code without ever leaving the checkout process. Additionally, by maintaining a small size footprint, Elastic Path One Page loads in under half the time of competing flash-based offerings, enabling retailers to provide an optimal shopping experience without demanding the presence of finicky browser plug-ins.

Nancy Morison, Vice President of Product Management at Coastal Contacts Inc. added, ” When seeking a new ecommerce platform, our number one criteria was flexibility and scalability. After evaluating vendors such as ATG and Blue Martini, we determined that Elastic Path’s platform best met our technical needs and with its single screen checkout and guided selling, it delivered the most intuitive shopping experience for our customers.”

Harry Chemko, CEO of Elastic Path Software commented, ”To be both cost-effective and flexible, Elastic Path develops its platform using open source components and proven rich Internet technology such as AJAX. One Page is representative of ecommerce sites that are customer-centric, ultimately driving profits through customer acquisition and retention. This release extends our leadership in ecommerce innovation and we are excited to be the first major ecommerce platform to offer an AJAX checkout alongside an expansive set of features and components.”

Elastic Path Software created flexible ecommerce software that enables online retailers to attract and convert customers profitably. Elastic Path’s fully-integrated, ecommerce framework is designed specifically for mid-sized retailers operating within a multi-channel environment. Using innovative search engine optimization (SEO) technology and simplified open source components, Elastic Path’s technology empowers its customers to maximize resources and quickly adapt tactics at a comfortable price. Companies such as Makeup.com, Cotswold Collections, Aeroplan, Random House, Electricshopping.com and Xerox use Elastic Path for maximum control over their rapidly evolving online stores. Elastic Path Software is headquartered in Vancouver, British Columbia, Canada.

To learn more, please visit: www.elasticpath.com.

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