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Bozeman, Montana - (Cheap Web Hosting Directory) - July 11, 2007 - A new e-commerce study, conducted by Harris Interactive, for RightNow Technologies, has confirmed that consumers desire a faster and easier access to online information, with 73 percent of the people surveyed, interested in retailer follow up after purchase.

The Harris Interactive suvey underscores a significant opportunity for online retailers. Nearly 50 percent of consumers (48%) say they have increased shopping online a great deal or somewhat in the past five years. With a continued influx of shoppers moving to the Internet, retailers need to develop new strategies to meet the unique needs of online shoppers. According to the Online Retail Report, turning browsers into buyers requires immediate access to information throughout the entire purchase process. When customers can quickly and easily find answers to their questions, their satisfaction goes up and retailer’s costs go down. 42 percent of consumers said they would prefer to be able to find the answers they need online by themselves if they had a question or needed help during an online shopping experience.

The Online Retail Report also reveals that segmented and tailored e-mail messages can be a key driver for sales and personalized follow up can turn a one-time customer into a loyal repeat customer. 68 percent of consumers said they were prompted to browse a Web site after receiving an email from a retailer. 73 percent of consumers said they would appreciate any post-purchase follow up.

Greg Gianforte, CEO of RightNow remarked, ”Providing shoppers with easy access to relevant information is critical to the success of any online retailer. RightNow helps retailers provide consistently exceptional customer experiences and drive conversion rates by delivering tailored messages to the right shoppers at the right time.”

Harris Interactive fielded the study via its online omnibus service, interviewing a nationwide sample of 2,873 adults. Data was weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and hours spent online per week. Sampling error is +/- three percentage points. Complete study results with methodology are available online at RightNow Harris Interactive Study.

The survey was conducted online within the United States by Harris Interactive on behalf of RightNow Technology from March 26 to 28, 2007 among 2,873 adults (aged 18 and over), referred to as ”consumers.” Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the general population, and hours per week spent online were weighted where necessary to bring them into line with their actual proportions in the online population. With a pure probability sample of 2,873, one could say with a ninety-five percent probability that the overall results have a sampling error of +/- three percentage points. Sampling error for subsamples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and, therefore, no theoretical sampling error can be calculated.

RightNow endeavors to deliver high-impact technology solutions and services for organizations to cost-efficiently deliver a consistently superior customer experience across frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit http://www.rightnow.com. RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

To learn more about the Online Retail Report, please visit: http://www.rightnow.com/products/consumer-goods.html.

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