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Scottsdale, Arizona - (Cheap Web Hosting Directory) - September 14, 2007 - Web hosting domain registrar, GoDaddy, will sponsor ESPN TV’s Saturday night college football games, beginning Sept. 22.

The deal makes GoDaddy.com the official presenting sponsor of the Saturday night games, which feature on-air announcements, logo placement and a number of commercials on the sports network and its affiliates, including ABC TV. The move comes after the company’s success as a broadcast sponsor for this year’s Indianapolis 500 Race and sponsorship of IndyCar driver and Go Daddy Girl Danica Patrick.

GoDaddy initially made a name for itself with its Super Bowl advertising, but is now moving into a new role as a marquee advertiser for collegiate football, attracted by its loyal audience and key demographic.

Bob Parsons, CEO and Founder of GoDaddy.com remarked, ”This is an audience we really like. The vast majority are Internet users, and the best part of it is these viewers are absolutely passionate. Our research shows college football fans rank third for fan intensity behind the NFL and NASCAR.”

The sponsorship also includes air time for Go Daddy commercials during the NASCAR Nextel Cup, plus several college football bowls, including the Capital One, Liberty and Alamo Bowl games. GoDaddy.com kicks off its college football sponsorship on ESPN2, Saturday, Sept. 22 with a double-header featuring Kentucky vs. Arkansas, followed by Purdue vs. Minnesota.

Go Daddy plans to broadcast a variety of ads as part of the new deal, and its production company is working on two new commercials featuring an unnamed NFL star, reportedly ”GoDaddy-esque,” a media-coined phrase during censorship controversies involving Go Daddy’s risque ads, designed to be edgy, and ”a touch inappropriate,” according to Mr. Parsons.

Mr. Parson added, ”It’s funny, the same network that rejected so many of our commercials for the 2006 Super Bowl (ABC) is going to allow us to air a spot that CBS refused to air for last year’s Super Bowl.”

ESPN/ABC TV has approved the commercial titled ”I Own You” to air as part of the sponsorship. As for whether GoDaddy.com will advertise in this year’s Super Bowl, Parsons says he’s still weighing his options and engaging in dialog about the decision on his web blog, www.bobparsons.com.

The Go Daddy Group, Inc. is a domain name registrar with more than 22 million domains under management and 24-hour-a-day customer support. More than 4 million customers are serviced by Go Daddy for domain registration, web site hosting, email and related Internet services. Go Daddy is a provider of services designed to enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy also provides a variety of on-demand and other services. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2006, The Go Daddy Group registered approximately one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .biz, .info.

To learn more about GoDaddy.com’ s commercials, please visit: www.godaddy.com/commercials.

For more information about Go Daddy, please visit: www.godaddy.com.

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