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Dublin, Ireland - (Cheap Web Hosting Directory) - May 17, 2006 - The official worldwide registry for the .mobi domain, dotMobi, has announced that the first and only Internet address created for mobile phones, .mobi, will be available through 16 of the top 20 domain name registrars worldwide.

BeginningMay 22, members of select mobile industry associations will have an opportunity to register their trademark names as a .mobi domain. Trademark holders can register their trademarks as .mobi names starting June 12 and individual users can start filing for registration starting August 28.

Bob Parsons, CEO and Founder of GoDaddy.com commented, ”The .mobi initiative gives users and search engines the ability to easily identify sites specifically designed for mobile phones. Internet-enabled mobile devices have become quite popular the past few years. In order to get the full experience of browsing with these mobile devices, it is only natural they get their own domain extension.”

Jens Wagner, CEO of Key-Systems GmbH added, ”The .mobi Internet address brings the ease of accessing the Internet from the PC to mobile phones everywhere. This clearly indicates Internet sites and applications that are designed for consumers on the go.”

To make creating web sites for mobile Internet functional and reliable, the dotMobi Switch On! Guide for Web Development contains rules and best practices based on open standards. Designed for content developers and service providers, the guide ensures that their Web sites can be viewed and navigated by any mobile phone.

Dr. Bruce Tonkin, CTO of Melbourne IT offered, ”We are very excited about selling the .mobi domains. This represents significant new opportunities for innovation in the design of easily accessible web sites relevant to mobile users. The full potential of access to information and services on the Internet by mobile users has not yet been achieved. This is an opportunity to establish a new top level domain name space, with a well understood purpose, that may eventually rival .com as a globally recognized domain name space.”

Backed by many of the world’s leading mobile operators, handset manufacturers and software developers, dotMobi (the informal name of mTLD mobile Top Level Domain, Ltd.) was designated as the official worldwide registry for the .mobi domain by ICANN in July 2005.

dotMobi is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.

To learn more about the list of ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrars for .mobi domain names, please visit: http://pc.mtld.mobi/switched/findaregistrar.html.

For more information about .mobi domains, please visit: http://mtld.mobi.

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