Google Adwords Gets Competition from Publishing Network, Pulse 360

Updated on Wednesday, March 28th, 2007 at 9:44 am

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New York, New York - (Cheap Web Hosting Directory) - March 28, 2007 - Sponsored link firm, Pulse 360 Inc., with its Publisher’s Vertical Network (PVN), is a new service designed to handle monolithic advertising networks, with a greater share of inventory.

Lance D. Podell, Chief Executive Officer of Seevast, Pulse 360’s parent company explained, “Inventory equals opportunity. Today, ad networks like Google’s AdSense can represent the largest amount of inventory in any given vertical segment, not the generally recognized large publisher. Leading publishers must realize that they are at a competitive disadvantage because ad networks are controlling significant amounts of inventory in their core vertical, taking a greater share of advertising dollars.”

The PVN is designed to allow a publisher to aggregate thousands of smaller sites within its own branded ad network and represent this inventory as well as syndicate content and other revenue-boosting tools. As a result, publishers get immediate access to more inventory to sell to advertisers, drive traffic and generate more revenue.

Mr. Podell continued, “Pulse 360 PVN gives publishers the ability to take an aggressive stance against Google and other ad networks. We’ve dedicated significant resources to develop a new way for publishers to effectively compete and, in the process, become the category leader in their vertical market by creating and controlling their own ad network.”

Features of Pulse 360 PVN for Members Sites that join a branded PVN, include: — Increased monetization opportunities through branded display advertising sold by the category leader and Pulse 360’s highly relevant content-targeted sponsored links; — Access to syndicated content and tools to enhance current site offerings; — Direct SEO benefits from cross linking with leading sites and others in the PVN; and, — Opportunity to align with a leading brand in the same or related market segment

Pulse 360 PVN’s are built and maintained on Pulse 360’s proven publisher management and ad-serving platforms which served more than 14 billion advertising impressions in the last 30 days. To learn more about how Pulse 360 can help you to create your own PVN or be part of a specific PVN, please contact the business development team at 1-866-94-PULSE or bizdev@pulse360.com.

Pulse 360, a subsidiary of Seevast Corporation, sponsors links distributed to high-traffic web sites including The Wall Street Journal Online, MarketWatch.com and the sites of the Dow Jones Online Network, MSNBC.com, MSN, USATODAY.com, more than 30 sites of the CBS Television Stations Group, NASCAR.com, and thousands more. Pulse 360 offers advertisers the most options for targeting their campaigns, including by context, behavior, location and demographics.

With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

For more information, please visit: www.pulse360.com.

To learn more about Seevast Corporation, please visit: www.seevast.com.

For more information about Google, please visit: www.goggle.com.

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