Google Enlisted by Internet Portal, SINA, for Search Tool Expansion

Updated on Wednesday, June 27th, 2007 at 10:59 am

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Shanghai, China - (Cheap Web Hosting Directory) - June 27, 2007 - Search engine, Google, along with Internet portal, SINA, have embarked upon a strategic partnership in the areas of search, advertisement and news, in an effort to provide better search experience to Internet users in China.

Under the strategic partnership, Google’s web page search service will be embedded in SINA’s search box, allowing users to easily and conveniently switch between online content and web page search. In the area of advertising cooperation, advertisers on SINA will be able to maximize their brand value, leveraging SINA’s large traffic and Google’s proven online advertising system and experience. Through this cooperation, SINA hopes to increase its influence among Chinese portal users, and Google will continue to popularize its brand, products and services in China. In the near future, Google and SINA will expand their cooperation into news and other content areas to provide Chinese users with an ever improving search experience.

Mr. Charles Chao, CEO of SINA remarked, ”This partnership leverages the strong offerings of two Internet powerhouses to provide Internet users in China a better overall experience. Google search is the most popular search engine in the world and we would like our large user base to enjoy the experience. SINA is the leading internet portal in China and SINA News is one of the most popular online sources for news in China. We are pleased that this cooperation will make SINA News even more easily accessible by more users. Through our strategic cooperation, online users as well as online advertisers stand to benefit from the leveraging of strong brands, traffic and technologies from the two companies. We believe this partnership will allow us to explore more opportunities for cooperation in the future.”

Dr. Kai-Fu Lee, Vice President of Google and President of Google Greater China added, ”SINA is the most influential portal in China and a household brand in China’s Internet industry. Google’s mission is to organize the world’s information and make it universally accessible and useful. Google focuses on meeting local user needs in China and is committed to providing Chinese users with the best products and services. The strategic partnership with SINA is just another example of Google’s continuous localization efforts in China. The comprehensive cooperation will combine our resources and give full play to our respective advantages. With it, we will be able to provide more Chinese users with superior experience in search and news, and assist Chinese enterprises grow their businesses.”

SINA Corporation (Nasdaq: SINA) is an online media company and value-added information service (VAS) provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA provides services through five major business lines including SINA.com (online news and content), SINA Mobile (mobile value-added services), SINA Community (community-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these provide an array of services including region- focused online portals, mobile value-added services, search and directory, interest-based and community-building channels, free and premium email, online games, virtual ISP, classified listings, fee-based services, e-commerce and enterprise e-solutions.

With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

To learn more about Google, please visit: www.google.com.

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