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Bejing, China - (Cheap Web Hosting Directory) - March 7, 2007 - According to CEOCIO Magazine, search engine, Google, has entered the mobile search industry in China. Through its China Business Feature, the periodical reported that as early as 2001, Google showed interest in mobile search, by creating an R and D team.

Recently, Google signed cooperation agreements with several of the world’s largest mobile carriers to provide them with search services. Its cooperation with China Mobile is no more than an extension of Google’s global mobile search strategy.

Some highlights of the feature include:

“China’s mobile phone users who’ve been using their phones to access the Internet have been noticing something new lately. A search box appears on China Mobile’s “Monternet”, a portal designed for PDA and smart-phone handheld devices. Through it, users can search for relevant information by just entering keywords. This service is the result of a joint project between China Mobile, a major telecom carrier in China, and Google.

“The results have so far been quite limited: Monternet can only provide a limited search at this point and Google has yet to introduce searches over the wider content of massive free WAP websites. In addition, Google’s mobile search engine can only support some 6% of the total mobile phone models in China.

“Despite its relatively small scale, the venture has produced a “butterfly effect” in China. Not long after the news of the deal was released, Beijing- based wireless search service provider Cgogo Technology announced that it would launch “local search” services jointly with Nokia. Last March, Baidu, China’s No.1 Internet search company, also reached an agreement with Nokia to embed its search engine in the Nokia N-Series mobile phones.

“But simply working with China Mobile does not mean that Google is assured top spot in the market. Because its current understanding of China’s search market is not as good as Baidu’s, Google may not surpass the Chinese professional mobile search companies.

“Google has been developing a set of new mobile Internet search ranking algorithms. But the large-scale application testing will require more time to determine the effectiveness of the search algorithm. Moreover, because different file formats are adopted on the Internet and mobile phone, it’s hard for Google to give play, on mobile, to the technological advantages, which it has accumulated on the Internet over many years.

While Google maintains air superiority on the mobile search battlefield, its competitors in China have been digging tunnels and are now ready for combat. It will be very difficult to storm those heavily fortified positions.”

China Business Feature (CBF) is powered by CEOCIO China magazine, a business and management publication. It is subordinate to International Data Group (IDG). The business features here are rooted in long-term, objective attention to the companies we explore and the people who run them. With a deep understanding of China’s business environment, our stories are focused on being relevant, practical and compelling. The information we provide can make a meaningful difference to your decision.

With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

To learn more about CEOCIO Magazine, please visit: www.cbfeature.com.

For more information about the feature, please visit: www.ceocio.com.cn/traffic/xprn/20070305.asp.

To learn more about Google, please visit: www.goggle.com.

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