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Mountain View, California - (Cheap Web Hosting Directory) - October 14, 2008 - Google search engine company, has debuted its AdSense for online games, in an effort to fuel the growth of online gaming.

According to comScore, every week, over 25% of Internet users worldwide play online games, which amounts to over 200 million people. This number is growing at a rate of almost 17% each year.

AdSense for Games is a program that integrates video advertisements into web-based games, complemented by text and image ads. The program helps advertisers reach its audiences in new ways. Google is working with select game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.

With this program, advertisers can reach the growing number of gamers who are engaged in online play. For instance, in anticipation of a sporting event, an advertiser can use the technology of AdSense for Games to feature its logo within that sports event’s accompanying online game and reach its relevant demographic as a result.

AdSense for Games delivers video ads based on intended placements, as well as image or text ads based on contextual targeting with keywords and tags supplied by developers and publishers. Advertisers are charged on a cost-per-impression or cost-per-click basis, and ad revenue is split between Google and game developers or publishers.

AdSense for Games is designed to provide game developers with a new way to monetize games and gives advertisers additional tools to reach audiences, which is surmised to ultimately benefit users, by spurring innovation in the online gaming space. AdSense for Games is currently available in beta to select partners in the U.S.

With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, California, Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

To learn more, please visit: www.google.com/ads/games.

For more information about Google, please visit: www.google.com.

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