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Novato, California - (Cheap Web Hosting Directory) - April 28, 2006 - SEMphonic, a search engine marketing (SEM) analytics tool provider and web analytics consulting company, has developed a tool that supports the Google Position-Preference feature within its PPC reporting function.

CampaignTracker is a search engine marketing reporting and competitor analysis tool. According to the company, Google has just introduced a new feature that allows buyers to pick their position preference for a search term. In effect, a buyer can limit the creative for a search term to a particular range of positions. This feature mimics (and is presumably a response to) a common bidding strategy that marks off a few favorable positions and tries to adjust the Google Maximum Bid to hit that position range.

There has, however, been no easy way for Pay-Per-Click (PPC) Buyers to figure out what their Position Preference should really be. CampaignTracker endeavors to automatically create a comprehensive Excel Report Set based on PPC performance data from multiple Search Engines. The report supporting the Google Position Preference feature is called the ”Average Position Report,” and is designed to provide immediate intelligence on Position Preference bid-points.

The report takes all your current keywords and groups them by their average Google position. It then reports all of the Key Performance Indicators (KPIs) summarized by position.

Gary Angel, President and CTO of SEMphonic commented, ”It allows a buyer to quickly understand the particular position curve his/her campaign actually fits. Our experience shows that this is different for every company and campaign. The Position-CTR curve is impacted by the underlying brand, the competitive marketplace and the type of creative running.”

The most common curve is a fairly steep incline into a gradually tapering descent. So the existence of peaks out in the further positions can help advertisers find locations that provide them with better than average return.

Mr. Angel adds, ”As with nearly aspect of SEM or Web Analytics, you should never trust the common wisdom and assume that you’re campaign will be like everyone or anyone else’s. We routinely find striking differences in this position curve for different clients - so the only way to know for sure where you live is to actually look.”

Mr. Angel continued, ”One additional point about Position Preference - like many Google-sponsored optimizations is that it focuses primarily on click-thru rate. That’s no surprise. Click thru rate is what matters to Google. But as with all SEM optimizations, your focus should also be on conversion. Of course, CampaignTracker provides the conversion numbers by position as well - and you can produce an identical chart to the one above that focuses on conversion not click-through.”

To learn more, please visit: www.semphonic.com/products/trial.asp.

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