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London, United Kingdom - (Cheap Web Hosting Directory) - February 9, 2007 - Search Engine Strategies will host Google University sessions next week, at SES London, scheduled for February 14th. The sessions will focus on Google AdWords online advertising, featuring both Advanced and Beginner tracks.

London’s Search Engine Strategies Conference and Expo will be held at ExCel next week, 13-15 February, in the Docklands. It is anticipated that the Google Beginners University will help attendees understand why they should advertise online and use Google AdWords. They will be shown how to set up an account, be introduced to the key principles and learn how to measure the success of their campaigns.

The Advanced Google University will build upon existing knowledge and empower attendees to take full advantage of AdWords. Google experts will offer a refresher on AdWords, demonstrate methods to boost ROI from campaigns and show the many brand opportunities that AdWords can offer. Attendees will learn how to analyse their website and advertising, and be walked through the new ad formats and the types of placements that are available. Finally, presenting Googlers will showcase some of the new product features, tools and recent launches to try out.

Dan Cobley, Director of UK Marketing for Google remarked, “Search advertising is the most effective way of building your business online and reaching out in a targeted way to thousands of potential new customers. Whatever the size or sector of your organisation, Google AdWords can help you find the people who are trying to find you. Google will be offering both a Beginners and an Advanced session at SES 2007 so that those who are new to search advertising, as well as those already running campaigns, leave the sessions better empowered to get the best out of Google AdWords.”

>Matt McGowan, VP of Marketing for Incisive Media added, “We are delighted to welcome Google University to this year’s event. For the first time at SES delegates will be able to see the latest ideas and products coming out of Google. I expect these sessions to be very popular so I advise people to pre-register.”
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google’s technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google’s investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

To learn more about the conference, please visit: www.searchenginestrategies.com/sew/london07/glance.html.

For more information about Search Engine Strategies Conference and Expo 2007, please visit: www.searchenginestrategies.com/sew/london07/index.html.

To learn more about London’s Search Engine Strategies, please visit: www.seslondon.com

To learn more about Google, please visit: www.google.com.

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