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Toronto, Canada - (Cheap Web Hosting Directory) - June 18, 2007 - At Search Engine Strategies Toronto 2007, gohooLo has featured a new search engine ad program, designed for local non-web businesses, including a set-menu ad program created specifically for local, traditional businesses, that want to get advertising on Google and Yahoo.

The company will market the gohooLo Ad Program direct to individual local advertisers through Google and Yahoo advertising itself. gohooLo will also be providing its set-menu services and client management platform as a third-party to direct marketing and advertising agencies.

In particular, the system is designed for those searching for local services in the advertiser’s own area of business coverage. Tim Tevlin, Founder and President of gohooLo remarked, ”gohooLo has the advertising answer for the ocean of typical Yellow Pages advertisers who now see the importance of being able to generate local customer sales leads through Google and Yahoo. These are non-Web, small services businesses that don’t want to run their own pay-per-click ad campaigns, nor do they want to sell anything online or have to manage an active website. gohooLo is a turn-key ad program that takes care of everything the small local advertiser needs to get going on Google and Yahoo. Plus we do so at a price point that eliminates the barrier to entry for any local advertiser. The payoff for our clients comes through generating plain old customer phone calls coming from people sourcing for local services through Google and Yahoo.”

Enrollment in the gohooLo Ad Program begins at $299 each for the full set-up of a client’s Google and Yahoo local ad campaigns. The program includes making sure gohooLo clients are listed effectively in the free directory listings on Google Maps and Yahoo Local. gohooLo clients are also provided with a contact location webpage that includes a live online map featuring their location and driving directions. On-going client campaign management is priced starting at just $29.95 per month, with the first $25 in click-through charges a client’s campaign generates included in gohooLo’s monthly campaign management fee. gohooLo also makes a perpetual 2% donation of its commissions on client click-through charges to local charities across the US and Canada.

Search Engine Strategies Conference and Expo 2006 is the industry’s most comprehensive forum dedicated to the search engine advertising and marketing sector. The premier global search industry conference series addresses search engine marketing and optimization alongside a plethora of search-related topics. Exhibitors include industry giants such as Google, MSN, Yahoo!

Incisive Interactive Marketing LLC, a Division of Incisive Media PLC, is a specialist business information provider, based in the UK but with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM). Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

To learn more about the gohooLo Ad Program, please visit: www.gohoolo.com.

For more information about Search Engine Strategies, please visit: www.searchenginestrategies.com.

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