Interland a Suite of Paid Search Advertising Packages for Small Business

Updated on Monday, October 4th, 2004 at 12:55 pm

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Interland, Inc., a leading provider of online services and Web hosting for small and medium-sized businesses, announced today the immediate availability of EzClicks(tm), a suite of paid search advertising packages for small businesses. EzClicks search advertising packages give subscribers guaranteed traffic freeing them from the daunting task of managing pay-per-click advertising campaigns across multiple search sites.

According to Interland’s this new lead-generating offering reduces the time-consuming tasks small businesses face when looking to execute paid search advertising campaigns. Interland’s search professionals manage all the details associated with multiple paid search engine efforts through one program that includes placements on more than 30 sites such as Google, Overture, MSN and AOL. Interland oversees the details, making sure keyword purchases are completed on time; writing text ads; placing bids; and monitoring and optimizing campaigns to keep pace with marketplace changes, all backed by a traffic guarantee. In addition, EzClicks users receive monthly reports documenting keywords used and traffic secured.

“Driving leads is the life blood of any small business operating today, and that principle is critical for those looking for real online success,” said Joel Kocher, CEO and chairman of Interland. “In the last few years there has been a dramatic shift in how consumers look for information about products and services. With home PC adoption now north of 80 percent and broadband connectivity in 23.1 million North American homes today, clearly the battle for local customers is playing out over the Internet. As this happens, the role of a small business website is rapidly changing from one of an online presence to a viable generator of leads and sales.

“Our research shows that serious small businesses are successfully using their websites to drive as much as 20 percent of their sales leads,” continued Kocher. “That’s why Interland continues to move its business beyond just hosting. We are the one stop solution for online success.”

Small businesses serious about using the Internet know that just having a website does not translate to increased sales. Rather, profiting from being online means using the Web in a way that drives prospective buyers to your site. With EzClicks, Interland is the first to offer small business owners a cost-effective program that delivers leads and maximizes marketing investments across multiple search engines.

Earlier this year a nationwide survey of small businesses with websites revealed a clear preference for online marketing tools over traditional marketing methods. Interland asked small business owners to select three marketing tools critical in driving business for their companies. Topping the list were websites (69 percent), followed by search engine keywords (36 percent) and then community relations (35 percent). PR/Media placements ranked fourth (27 percent). Email marketing (24 percent) just beat out direct mail (22 percent), and the Yellow Pages - a long-time small business marketing tool - was seen as “critical in driving business” by only 12 percent of the respondents. At the bottom of the list were newspaper advertising (5 percent), outdoor advertising (4 percent) and print coupons (2 percent).

“Many more small-business owners took a serious interest in using search engines earlier this year when the major search engines focused on refining the technology behind local searches,” says Gordon. “When experts like the Kelsey Group start reporting that 30 percent of the approximately 1.6 billon online searches conducted weekly have a geographic or local dimension, savvy small business owner’s take notice. Now, profiting from a paid search campaign by purchasing keywords like ‘residential plumbing + Atlanta’ seems less of a pipe dream and more of a real possibility.”

Interland’s EzClicks are sold in packages that guarantee different levels of qualified traffic (or website visitors) over the course of 12 month. For just $40 a month, Interland delivers 240 visitors a year to a website, giving a small business an attractive way to try pay-per-click advertising without the hassle associated with learning how to use multiple paid search programs. At a fraction of the cost of yellow page advertising, mid-level packages such as EzClicks 600 are suited to aiding businesses looking to quickly and cost effectively increase website traffic and online sales volume. Power-users can subscribe to an offering such as EzClicks 6000, perfect for high-volume, low-margin businesses that need to rapidly develop a consistent online revenue stream.

As a true partner for small and medium-sized businesses, Interland offers tools and services designed to help small businesses find, convert and communicate with customers - delivering on the promise of the Internet as the new marketing channel.