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Publishing and Monetization Service

Six Apart to Offer Kanoodle’s Content-Targeted Sponsored Links to Webloggers

Kanoodle, a leading provider of sponsored listings for search results and content pages and Six Apart, the maker of award-winning Movable Type and TypePad weblog software, today announced that the companies will offer TypePad subscribers the ability to easily add Kanoodle’s content-targeted sponsored links to their sites. This marks the first time that webloggers will have seamless access to revenue-generating sponsored links as part of their publishing toolset. The companies expect the product to be live by the first quarter of next year.

“Six Apart is the clear leader in the creation of publishing tools and platforms that empower independent publishers. Offering industry-leading advertising tools via Kanoodle’s sponsored links is the logical next step,” said Lance Podell, president of Kanoodle. “We are excited to bring first class relevancy and monetization to this large group of content creators.”

“TypePad’s subscribers are creating some of the Web’s most innovative content and we are committed to providing them with additional services in partnership with industry leaders,” said Andrew L. Anker, executive vice president of Six Apart. “Kanoodle demonstrates the level of relevancy and monetization that Six Apart and our customers demand.”

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