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LinkShare Launches First Affiliate Loyalty Club for Network

Earn More in Q4 Promotion Designed to Drive Incremental Sales

NEW YORK, Oct. 14 /PRNewswire/ — LinkShare Corporation, a leader in
performance-based marketing solutions, today announced a powerful new loyalty
program for its extensive network of affiliate web sites, called LinkShare
Club (http://www.LinkShareClub.com). LinkShare Club will serve as the platform for
online merchants partnering with LinkShare to incent incremental sales and
foster loyalty among their sales and advertising partners.

Avon (AVP), Coldwater Creek (CWTR), Overstock.com (OSTK), Sharper Image
(SHRP) and Sierra Trading Post are among the charter merchants to participate
in the first initiative of the Club, Earn More in Q4, a multi-faceted
promotion that will enable these merchants and many others to drive
incremental sales in the upcoming fourth quarter, a time when many analysts
are predicting record online shopping levels.

"LinkShare is the first affiliate network to develop and introduce this
kind of comprehensive promotional program which will benefit both affiliates
and their merchant partners," said Stephen D. Messer, LinkShare Corporation
Chairman and CEO. "LinkShare Club is another example of how the business of
affiliate and performance based marketing is coming of age. LinkShare is
leading the charge in facilitating these arrangements as we recognize that
merchants and their partners are entering into more complex relationships.
LinkShare Club is designed to give our merchants a unique edge in the
extremely competitive world of affiliate marketing."

"We are very excited about this program because the affiliate channel is
now one of the most cost-effective ways we have of acquiring customers online.
This program gives our affiliates additional incentive and earning potential
at a crucial time of the year," said Larisa Hall, Vice President of Marketing,
Buy.com.

LinkShare plans to roll out frequent promotions that benefit merchants and
their affiliate partners, while driving revenue for both. Affiliates who
actively participate in LinkShare Club promotions such as Earn More in Q4 will
earn credit toward their status in the Club. Affiliates will be able to work
their way up three levels of status and recognition, each with increasing
benefits, depending upon their performance in the promotions.

"The best part of this is that affiliates large and small have the ability
to receive recognition based on their partnerships with multiple LinkShare
merchants," said Shawn Schwegman, CTO & VP of Marketing, Overstock.com. "We
can reward key partners without having to manage a promotion on our own. And
because everything is performance-based, success equals incremental revenue
for both us and our affiliates."

Earn More in Q4 is a turnkey offering for merchants, and LinkShare’s
patented tracking system will handle all affiliate-facing marketing and
backend functions. The promotion began October 1st and will run through the
holiday selling season.

About LinkShare Corporation

LinkShare Corporation is the leading provider of technology solutions to
track, manage, and analyze the performance of sales, marketing, and business
development initiatives. Combining patented technology, the reach and
distribution of a robust network, and expert account management services,
LinkShare empowers clients with the ability to collaborate with partners
online and develop cost-efficient pay-for-performance campaigns. LinkShare
facilitates these partnerships across multiple channels, providing the
platform, tools, and reporting to help clients acquire new customers, increase
revenues, drive results, and measure success. LinkShare clients are Fortune
500 and prominent companies doing business online, and include OfficeMax, J.C.
Penney, 1-800-Flowers.com, AT&T Corp., American Express, Avon Products and
Dell Computer Corporation. LinkShare was founded in 1996 and is headquartered
in New York City, with offices in San Francisco, Denver, and Chicago.

LinkShare is proud to receive financial, operational and strategic support
from Mitsui & Co., Ltd. (Nasdaq: MITSY), Mitsui & Co. (U.S.A), Inc., Internet
Capital Group (Nasdaq: ICGE), and Comcast Interactive Capital, an affiliate of
Comcast Corporation (Nasdaq: CMCSK; CMCSA). Please visit
http://www.linkshare.com for more information.

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