LivePerson Technology Thrives as National Do Not Call Registry Grows

Updated on Tuesday, September 16th, 2003 at 12:00 am

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LivePerson Technology Thrives as National Do Not Call Registry Grows

NEW YORK, Sept. 16 /PRNewswire-FirstCall/ — LivePerson, Inc.’s (Nasdaq:
LPSN), Sales Edition offers a solution for telemarketers who have seen
business decline due to increasing numbers on the National Do Not Call
Registry. LivePerson Sales Edition enables companies to mimic their outbound
telesales efforts online by using proactive chat capabilities combined with
advanced business intelligence and a proven sales methodology.

Since its introduction on June 27, the National Do Not Call Registry has
grown to over 30 million telephone numbers and is projected to exceed 60
million, or nearly 60% of U.S. households, by the summer of 2004. This
growing list prevents marketers from reaching a significant percentage of
their target market and affects companies that rely on traditional outgoing
telesales methods.

LivePerson’s Sales Edition offers marketers a method to shift customer
engagement from the phone to their website thereby increasing sales and lead
generation - often as much as 40% to 60%. Using a combination of real-time
interaction and website analytics, clients that use the LivePerson software
can analyze a customer’s viewing pattern, history or other defining trait,
identify that visitor as a "hot prospect" and invite only qualified visitors
into an online sales consultation with a trained sales agent.

"The National Do Not Call Registry protects consumers from unwanted
solicitation via telesales. LivePerson Sales Edition allows our clients to
proactively engage only those customers who have already indicated interest in
the product or service via their web behavior," said Tony Pante, SVP of
Product Marketing and Strategy. "By doing so, LivePerson’s technology allows
clients to deliver real-time sales support to their customers who are at or
near their purchase decision. We currently have over 15 Fortune 1000 clients
using Sales Edition - all realizing results that exceed inbound and outbound
telesales."

LivePerson offers ASP (Application Service Provider) solutions that
eliminate the significant infrastructure investment typically associated with
one-to-one customer facing solutions. LivePerson’s complete product portfolio
includes LivePerson Sales Edition, LivePerson Service Edition, LivePerson
Service Edition - Platinum Series and LivePerson Pro for small businesses.

About LivePerson

LivePerson (http://www.liveperson.com) is an Application Service Provider (ASP)
of technology facilitating real-time sales, customer service and marketing
solutions for companies doing business on the Internet. The LivePerson service
enables online businesses to communicate with Internet users in real time,
thereby enhancing the online experience. LivePerson allows clients to increase
revenue and productivity while decreasing the overall cost of customer
support. The company serves EarthLink, QVC, eBay, Ameritrade, American
Airlines Credit Union and over 3,000 other clients. LivePerson is
headquartered in New York City, with R&D facilities in Tel Aviv, Israel.