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Irvine, California - (Cheap Web Hosting Directory) - March 3, 2006 - The owners of the Local.com search engine have launched LocalConnect, a private label local search engine for regional web sites and publishers to provide local search on their web sites.

According to Borrell Associates, Inc., Local sponsored search will grow far more quickly than online local advertising overall, and LocalConnect enables publishers to tap into this growth market while making their sites more relevant and useful for their local audiences.

LocalConnect offers publishers a simple three-step process to customize and build a powerful local search engine for their site within days. LocalConnect also represents added revenue opportunities for web sites by allowing them to integrate and enhance their own advertiser listings with local and national sponsored listings from Interchange’s large network of advertisers.

Interchange has developed and hosted internal search engines for several small- to medium-sized businesses.

Vickie Young, Vice President of Product Management at Interchange explained, ”We saw demand from regional media for a better local search engine for their own sties. This led to the development of LocalConnect.”

LocalConnect uses Interchange’s patent-pending Keyword DNA and web indexing local search technologies, which enables users to more easily search for local businesses, products and services. Keyword DNA utilizes business characteristics such as location, service area and business-specific keywords to automatically create a searchable keyword profile for each local business. The web indexing technologies crawl the web sites of local businesses to ensure that up-to-date content is available to consumers direct from the business source.

Allan W. Kiezel, Chief Technology Officer for LIDaily.com commented, ”We have used Interchange’s search interface platform for our online community. Since we’ve implemented the search functions, our online traffic has increased significantly. It has also greatly impacted our online advertising sales. This search capability has definitely gained interest and recognition from our members and is helping us bring Long Island local businesses and consumers together.”

Peter Krasilovsky, publisher of The Local Onliner, a leading newsletter analyzing local media trends, stated, ”Small and medium-sized businesses, such as newspapers, real estate agents, auto dealers and bookstores, are increasingly supporting broader local information needs for their customers. LocalConnect is ideally positioned to support these rising trends.”

To learn more, please visit: www.local.com.

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