LookSmart Search Engine Signs New Sponsored Search Partners

Updated on Monday, December 8th, 2003 at 12:00 am

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LookSmart Search Engine Signs New Sponsored Search Partners

SearchFeed, myGeek and ABCSearch to Distribute New Bid-For-Placement Search
Product

SAN FRANCISCO, Dec. 8 /PRNewswire-FirstCall/ — LookSmart (Nasdaq: LOOK,
ASX: LOK), a leader in search, today announced that it has added three new
partners to its bid-for-placement distribution network. SearchFeed, myGeek
and ABCSearch will join existing sites such as CNET, Road Runner, InfoSpace,
LookSmart.com, Cox Internet, Mamma.com and Alltel.

"In the first few weeks since launching our bid-for-placement product
we’ve seen strong interest from advertisers and distribution partners," said
Jason Kellerman, chief executive officer for LookSmart. "Sponsored search is
an important element in our plan to increase the number of options we offer to
advertisers while diversifying our revenue streams. We’re encouraged by our
early success in the space."

LookSmart Sponsored Listings enable advertisers to precisely target their
campaigns by bidding for the terms that are core to their business. While
LookSmart is new to the bid-for-placement search market, the Company provides
paid inclusion search programs for more than 30,000 advertisers. For more on
LookSmart Sponsored Listings, visit http://listings.looksmart.com.

About LookSmart

LookSmart is a leading provider of Internet search solutions and is the
leader in paid search inclusion. Combining award-winning technology, editorial
expertise, and community-based initiatives, LookSmart provides users with
highly relevant search results, while delivering targeted sales leads to
online businesses. LookSmart paid inclusion and auction-based keyword search
results are distributed through top portals and ISPs including Lycos, Road
Runner, InfoSpace, CNET, Cox Interactive Media and search services such as
Inktomi. LookSmart is based in San Francisco, California, with offices in New
York, Los Angeles, Detroit, Montreal, London, Tokyo, Melbourne and Sydney. For
more information, visit http://www.LookSmart.com.

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