Mediaset Stops Viruses and Spam on Jumpy Email with Memova Anti-Abuse

Updated on Thursday, May 19th, 2005 at 2:39 pm

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Critical Path, Inc. (Nasdaq: CPTH), a leadingprovider of messaging software and services, today announced thatMediaset SpA, one of the world’s largest broadcasting groups, hasdeployed Memova Anti-Abuse to protect the users of its consumer emailservice - Jumpy - against viruses, spam and other malicious attacks.Mediaset is one of a host of service providers that are deployingCritical Path’s new Memova Anti-Abuse solution, including Postecom inItaly, O2 in Germany, Hemro Associates in the UK, and La Poste inFrance. Memova Anti-Abuse enables service providers to stop abuse andprovide a better email experience for consumers, while minimizingoperational costs.

Like most email service providers today, Mediaset’s Jumpy servicereceives high volumes of abuse traffic; in fact, prior to implementingMemova Anti-Abuse, more than 70 percent of Jumpy’s inbound emailtraffic was abuse. With such high volumes of abuse traffic, the cost ofpreventing viruses and spam from reaching users was getting out ofcontrol, and user churn resulting from abuse was a growing concern.

In an effort to improve customer satisfaction, Mediaset turned toMemova Anti-Abuse - a highly efficient, cost-effective solutiondesigned by Critical Path specifically for service providers. MemovaAnti-Abuse is a plug-and-play anti-virus, anti-spam appliance thatcombines unique traffic management capabilities with leading-edgecontent analysis. Memova Anti-Abuse sits at the network gateway andstops malicious attacks, viruses and spam before they can enter or exitMediaset’s messaging systems.

Memova Anti-Abuse identified 70% of Mediaset’s Jumpy email traffic asabuse, resulting in a 95% reduction in spam. Most importantly, Mediasetwas able to achieve these results at a much lower cost than it couldhave with alternative solutions. Because Memova Anti-Abuse stops thebulk of abuse with traffic management alone, the number of emailmessages that require more costly content analysis is minimized. Hence,Memova provides a highly effective anti-abuse solution at minimalcosts. Mediaset has been able to ensure critical up-time for its Jumpyemail services, reduce operational loads and prevent outbound abuse.

“Memova Anti-Abuse has dramatically improved the email experience forour users” said Emanuele Callioni, Mediaset Service Platform Managerfor the Jumpy Portal. “With the solution seamlessly integrated with ourexisting messaging platform, we avoid the risk of bottlenecks. We’vereduced spam by more than 95%, and at the same time, we’ve lowered ourstorage requirements by 40%, and we are doing all of this at one-thirdthe cost of alternative anti-abuse solutions. Memova has been great forour business.”

Other service providers who are deploying Memova Anti-Abuse expectsimilar results. Postecom, O2, Hemro Associates and La Poste will alldeploy the solution this Spring/Summer. In addition, five other serviceproviders have selected and/or deployed Memova Anti-Abuse since theproduct’s launch just five months ago.

“With multiple layers of defense and strong traffic management, MemovaAnti-Abuse reduces a service provider’s abuse-related costs more thanother solutions can by minimizing the need for costly content analysisand filtering,” said Mike Serbinis, CTO, Critical Path. “In addition tolowering costs, the solution gives service providers the opportunity toincrease revenue by offering premium anti-abuse services.”

Memova Anti-Abuse provides a full range of administrative controls thatenable service providers to easily customize anti-abuse services at thedomain, class-of-service and subscriber levels. As such, serviceproviders can provide a basic level of anti-spam and anti-virusprotection for all users, while simultaneously offering addedprotection as a premium service option for high-value subscribers.

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