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New York, New York - (Cheap Web Hosting Directory) - February 27, 2006 - Performance based search engine company, MIVA, Inc., has introduced The MIVA Principle, a treatise that exposes the vital threat it believes giants such as Google and Yahoo! pose to the online publishing community.

The philosophy also introduces an alternative model and tool-set that MIVA believes returns control, choice and independence to the publisher, with the intention of ensuring future publisher viability.

According to Craig Pisaris-Henderson, MIVA’s Chairman and CEO, ”Today, Google and Yahoo! are clearly thriving, and it is our belief that their success comes at the expense of the very publishers that partner with them on online advertising initiatives. The MIVA Principle offers a new vision for publishers designed to put them back in control of their own destinies by providing them alternatives that generate revenue while protecting their brand’s integrity and equity. This treatise details the threat we believe exists and offers a solution designed to allow publishers to regain control.”

According to the company, MIVA offers the most comprehensive solution for returning control to the publisher so they can maximize their own brands on the web. Key MIVA offerings include Pay-Per-Click, Pay-Per-Call, AdRevenue Xpress, The “Best of the Web” Algorithmic Search, Contextual Ad Solutions, Toolbars, Exit Solutions (expanded banners and pops), Enterprise Search (private label), Directory Solutions, Parked Pages/Domain Solutions, Site Search, SearchRing and MIVA Mail.

Mr. Pisaris-Henderson added, ”Our goal in issuing The MIVA Principle is to give visibility to a major issue we believe threatens the future of publishers the world over. We believe we are at a important juncture, and publishers need to be aware of the threats we believe exist, as well as the opportunities for re-establishing competitiveness that are available to them. The MIVA Principle is a critical first step in establishing this awareness.”

To view The MIVA Principle and learn more, please visit: www.miva.com.

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