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Dublin, Ireland - (Cheap Web Hosting Directory) - February 9, 2006 - A new developer’s handbook designed to ensure the best possible Internet experience for the mobile user has been published by Mobile Top Level Domain (mTLD), thecompany behind the new ‘.mobi’ (dotmobi) Internet domain.

The guide is the first in a series of Switch On! Guides. This consultative edition of the dotmobi Switch On! Web Browsing Guideprovides mandatory rules and highly recommended best practices for contentdevelopers and mobiles supporting website owners, ensuring that theirwebsites can be optimally accessed by any mobile device.

The dotmobi domain, set for commercial launch this summer, willrevolutionise the relationship between the Internet and mobile devices bythe clear identification of made-for-mobile Internet sites and applications.Most website content and services on the Internet today do not workpredictably on mobile devices; the result has been slower adoption of theInternet from the mobile consumer.

With the dotmobi domain name, consumerson the go will have full confidence that a website or service will workcorrectly and reliably on their mobile device.

Reinhard Kreft, Global Head ofIndustry Initiatives and Standards at Vodafone explained, ”Building on the recent advancements in enabling technologies for the mobileInternet, dotmobi provides users with trusted Internet addresses that areoptimised for use on mobile devices. We are confident the SwitchOn! Guides will make the development of dotmobi sites easier. As this willgenerate considerable amounts of new, high-quality mobile content it willbenefit the mobile user and transform the experience of mobile web-browsingworldwide.”

According to Neil Edwards, General Manager of mTLD Ltd, ”Many existing Internetprotocols and practices are grounded in desktop PC-oriented services andwere not designed with a mobile device in mind, which has led to a less thanoptimal performance for the end user. The dotmobi guides are designed topreserve the best possible user experience while retaining the openstandards-based approach of the internet. Many years of research from worldclass companies have gone into producing the dotmobi Switch On! Web BrowsingGuide.”

mTLD has been designated the official worldwideregistry for the dotmobi domain, and is backed by the world’s leading mobile operators, handset manufacturers andsoftware developers. The Switch On! Guides were developed following global consumer research intothe problems facing users when browsing with their mobile devices. Theguides are also fully in-line with industry best practices as specified bythe World Wide Web Consortium’s Mobile Web Initiative (MWI). The Guides have been developed not only for domain registrants and owners ofcontent and services hosted at other domains, but also for tool vendors andsolution providers building and populating dotmobi sites.

The consultativedotmobi Switch On! Web Browsing Guide may be found at www.mtld.mobi.

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