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Los Angeles, California - (Cheap Web Hosting Directory) - March 17, 2006 - Dynamic Messenger, an emailmarketing platform, has been enhanced by ASP solution and e-mail marketing software provider, Dynamics Direct, Inc.

According to the company, Dynamic Messenger’s new feature is capable of capturing retail purchase data, including items purchased with dollar amounts by customer from existing e-commercesystems at point of sale and appends detailed purchase information to individualcustomer records in the email platform’s relational database management system(RDBMS) in real-time.

According to the company, marketers can view, query and report on thepurchase data through Dynamic Messenger’s interface. Dynamic Messengercombines purchase data with email event history giving marketers unprecedentedvisibility and knowledge of their customer. Marketers can use this capabilityto perform list hygiene, create ”golden lists” based on purchases, deploy loyalty campaigns, and market related products based on specific items purchased. The email marketing platform also generates metadata such as total purchase revenue, average purchase, minimum purchase, and maximum purchase.

David Scifres, Vice President of Internet Services at Affinity Group, Inc. commented, ”Every online retailer could immediately benefit from this. This new feature of Dynamic Messenger provides two important benefits to AGI; First, it immediately tells us exactly how much revenue an email campaign generated. Secondly, it provides our marketing team with visibility to customer purchase history which helps us identify our best customers and communicate to them appropriately.”

Jason McNamara, CEO at Dynamics Direct added, ”This new capability simply makes companies more effective marketers. Everyone agrees on the value of leveraging online analytics with email marketing, however, very few companies are practicing it. Unfortunately, marketers are having a hard time getting their hands on usable analytical data. Existing tools are hard to use plus customer data isn’t stored in one spot that is accessible. Dynamic Messenger adds purchase information to the customer’s email history which makes it practical for marketers to leverage analytics to improve their email marketing programs.”

To learn more about Dynamics Messenger, please visit: www.dynamicsdirect.com.

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