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Huntington Beach, California - (The Hosting News) - September 20, 2005 - Local Matters, a technology company developing local search solutions that cultivate connections between merchants and consumers, has announced Destination Search, an advanced search platform for online directory providers that lets users discover rich local content, organize, map and compare the content and share it with others.

Destination Search intersects an advanced search and shopping experience for consumers with the need of local merchants to create an innovative online presence that will attract and retain customers. Following similar structures found in popular travel and shopping sites, Destination Search gives consumers a new set of information tools to expand search results into useful information that communicates merchant offerings and increases customer traffic and retention.

More powerful than the generic query matching functionality of today’s Internet search portals, consumers can compare their search results, map the locations and organize choices into personal lists and itineraries creating a search destination to which they can frequently return. These lists form the foundation of collective and collaborative community content and opinion sharing.

Perry Evans, CEO of Local Matters described the new product, “Publishers and directory providers have long-standing relationships with local businesses that are potentially challenged by emerging search marketing technologies, but Destination Search now creates a competitive advantage by helping them offer an improved local shopping experience for consumers with higher quality business results for local business. Local Matters is driving the evolution of the local search market by creating a dynamic, interactive marketplace that facilitates and extends relationships between buyers and sellers.”

Destination Search is based on Local Matters proprietary technology which transforms information from legacy resources — such as Internet yellow page databases or other online directories — and transforms it into desirable and accessible content. Local Matters’ technology models that content to make it more relevant and searchable for integration into other technologies and platforms. Local Matters also designs functionality and presentation of the content for various channels — mobile, Internet and voice.

“Local Matters is changing the game in the local search market,” said Chris Shipley, Executive Producer of the DEMO Conferences. “With the introduction of Destination Search, Local Matters has addressed the problems with traditional local search by partnering with media publishers and directory assistance providers to make it an intuitive experience for consumers and a useful, more relevant experience for local merchants.”

Destination Search is available as either an end-to-end or modular solution. The solution provides a user interface, a deep feature and function set through five modules which include:

– Mapping - built as a Web service, the Mapping Module provides maps, routes, and turn-by-turn directions. The powerful mapping capabilities create a personalized foundation for organizing and saving essential content.

– Compare - this module provides unique side-by-side comparisons of businesses allowing consumers to evaluate and make choices based on relevant data, such as hours of operation, expertise, etc.

– Organize - a user-oriented feature that allows customers to build, organize, store and save lists by name or topic.

– Share - multi-modal system for sharing content among multiple devices and community members. This feature is essential to creating a personalized Internet search experience for consumers.

– Search - provides a solid foundation for the active features in Destination Search 1.0. This module is based on a rule system that is layered on top of powerful search engine technologies to create a robust search experience for users.

The modular solution offers customers the ability to choose specific elements from the five modules, as well as from the feature, function set enabling publishers to customize the solution to meet their needs and draw more significant traffic and increase customer retention.

For further information, please visit: www.localmatters.com.

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