Cambridge, Massachusetts - (Cheap Web Hosting Directory) - October 31, 2005 - Road Runner Sports, which bills itself as "the world's largest running store," has selected ATG to provide hosting and full application management services for its deployment of ATG Commerce and ATG Content Administration on www.roadrunnersports.com and www.activasports.com.

ATG (Art Technology Group, Inc.), is a software provider specializing in commerce, and customer service experiences. Earlier this year, ATG launched ATG On-Demand, a suite of application hosting services that provide customers with unprecedented flexibility, convenience, and performance. ATG On-Demand delivers ATG's award-winning marketing, commerce, and service solutions via application hosting and managed services, enabling customers to accelerate and maximize their ATG deployment. Further, ATG On-Demand customers reap the benefits of an application service provider (ASP) model that removes the traditional limitations on customization, integration, and security.

Road Runner Sports bills itself as "the world's largest running store," and services more than 1 million runners a year. Road Runner Sports has been highly successful at creating a rich customer experience online, complete with discussion forums, customer reviews, and strategic cross-sell and up-sell features. With ATG marketing and commerce applications, Road Runner Sports expects to expand and build on its already leading-edge customer experience platform. Road Runner Sports is deploying ATG on both roadrunnersports.com and the company's fitness gear for women site, www.activasports.com.

According to Peter Taylor, Director of eCommerce, Road Runner Sports, ''Road Runner Sports is increasingly committed to providing the ultimate online experience for runners. With ATG On-Demand driving our online business from an outsourced perspective, we're now able to focus completely on delivering an even richer and mutually profitable customer experience. Unlike other hosted solutions, there are no limitations on customization, integration, and security, so we're able to provide a truly unique and stable environment for our customers as we seek to further differentiate our brand and establish dominance in the running shoe and apparel market. And ultimately, we're confident that we will achieve our desired solution and services significantly sooner and at a lower cost of development and maintenance.''

Cliff Conneighton, Senior Vice President of Marketing with ATG added, ''ATG On-Demand is a perfect fit for Road Runner Sports. The company has already shown itself to be highly savvy and innovative from a merchandising, marketing, and customer experience standpoint. With ATG's hosted and managed services handling the new site, the team at Road Runner Sports will have even greater freedom to be adaptive to their customers and market trends and deliver a truly world-class, customer-centric online experience. We are thrilled that the company has selected ATG as a partner, and we look forward to a successful implementation and longstanding relationship.''

To learn more about about ATG and their hosted products, please visit: www.atg.com.