CheetahMail Launches DomainKeys Email Authentication

Updated on Tuesday, August 30th, 2005 at 9:26 am

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New York, New York - (via THE HOSTING NEWS) - August 30, 2005 - CheetahMail, a leading email marketing firm,has announced that it is fully compliant with DomainKeys emailauthentication specification and is applying the domain keys signature to allmessaging for domain-managed clients.

DomainKeys, an email authentication specification introduced by Yahoo!, isthe most robust email authentication initiative to date. It requires sendersto use public and private key cryptography to enable receivers to authenticateboth the sender’s domain and the transmission integrity of the message.

Byimplementing DomainKeys, CheetahMail clients can be assured that theirmessages are easily recognized by Internet Service Providers (ISP’s) andclearly differentiated from junk or fraudulent email. CheetahMail, who is both SPF and Sender-ID compliant, is now the largestEmail Service Provider to implement DomainKeys authentication and continues toreinforce its leadership role with a strong commitment to privacy,deliverability and authentication.

CompUSA Inc., one of the nation’s largest retailers and resellers oftechnology products and services is one of the many leading companies tobenefit from CheetahMail’s commitment to email deliverability.

Al Hurlebaus, Director of e-Commerce for CompUSA described the new service, “As a trusted partner, we expect CheetahMail to take every effort to ensure the success of our email marketing efforts. Their implementation of DomainKeys allows us to focus our energy on providing our customers with what they want from CompUSA, and not on whether our email will reach their inbox.”

Ben Isaacson, CheetahMail’s Privacy and Compliance Leader and Co-Chairman of the Email Service Provider Coalition’s Receiver Relations Committee, further explained, “It’s extremely important for email recipients to validate messages sent by companies they’ve entrusted with an email relationship. As an industry leader, CheetahMail believes that it is our responsibility to provide the greatest transparency possible in order for email receivers to recognize our clients’ messages. Only DomainKeys enables us to both authenticate our clients as reputable senders and authenticate the actual content of the messages we send on their behalf.”

To learn more about CheetahMail, please visit: http://www.cheetahmail.com.

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