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Dublin, Ireland - (Cheap Web Hosting Directory) - September 27, 2007 - Official mobile phone Internet address registry, dotMobi, has launched a new mobile web site testing tool, considered a comprehensive resource for mobile web developers.

The upgraded version of ready.mobi, is free, for mobile web developers to evaluate the quality of mobile web sites using mobile industry standards and best practices to ensure sites work on all mobile phones around the world. ready.mobi generates free reports with easy-to-evaluate scores for every page on a mobile site, as well as in-depth analysis of more than 35 attributes to determine how well a site is likely to perform on mobile phones.

In addition, users of dotMobi’s Developer Forum (http://dev.mobi) are able to maintain ready.mobi test preferences and a history of previous test results to show the improvement of sites over time. This allows ready.mobi to become an important part of the users’ mobile web development and quality assurance processes.

Andy Moore, Director, Palace Marketing, Ltd. remarked, ”The new features of ready.mobi allow me to run a check on an entire site. The new interface makes it much quicker and easier to assess how ready a site is. And the complete site-processing feature is a great time saver. I can initiate a crawl, then return later and view a complete profile of how ‘ready’ the site is. The reports give a bigger picture to the readiness of a site, save me time and save my clients money.”

The company has reported that WAP Review noted that ready.mobi’s ability to check a complete site is ”nothing short of amazing.” The new version of ready.mobi delivers many user-requested features, including additional mobile phone emulators, the ability to specify mobile device headers to crawl sites (and save them for later use), and color-coded results that provide at-a-glance views with an option to drill down to greater detail for each attribute. Developers who build .mobi sites also have the ability to stop and start the site crawlers and review results in real- time.

Andy Moore of Palace Marketing noted, ”I’ve never seen such a human-friendly validation tool. The ‘help me fix it’ links are fantastic and provide comprehensive, easily digestible guides on how to achieve mobile readiness. It’s not just a tool for geeks. It gives an easy to understand, human-focused view on how ready a site is.”

Launched in November 2006, ready.mobi has already been used to test more than 250,000 pages of mobile content, ensuring that sites are of the highest quality for mobile consumers.

Neil Edwards, CEO of dotMobi added, ”ready.mobi has proven to be incredibly popular with the mobile developer community. Being able to take the feedback of the community and offer an advanced version - still at no cost - to users is gratifying to dotMobi. The high level of use and discussion around ready.mobi and our Developer Forum at http://dev.mobi proves that interest in creating .mobi content and services is growing daily.”

In July, the company announced that it is making approximately 650 city names available to city governments, which were previously held on reserve, to ensure availability for cities to develop relevant content for locals and for tourists. The first city to trial the process was Helsinki, Finland. Helsinki’s investment promotion agency, Greater Helsinki Promotion, created http://Helsinki.mobi and is also responsible for its continued development and marketing.

City names are being made available for local governments or their designees for an initial period of two years with provisions for renewing the names. A .mobi site can provide an ideal forum to share local news, business updates and civic information plus culture and events listings with an increasingly active resident population. It can also provide a gateway for visitors to access local services, shopping, attractions, transportation and other valuable resources.

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC, is a leading mobile phones .mobi domain company. dotMobi endeavors to ensure that services and sites developed around .mobi are optimised for use by mobile devices. dotMobi is backed by mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C’s Mobile Web Initiative.

For more information on .mobi domains, please visit: http://dotmobi.mobi.

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