E-Commerce Firm, GSI, Extends NHL Partnership Agreement

Updated on Tuesday, September 25th, 2007 at 10:10 am

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King of Prussia, Pennsylvania - (Cheap Web Hosting Directory) - September 25, 2007 - E-commerce solutions firm, GSI Commerce, has reported significant sales increases, as a result of the launch of its alliance with the National Hockey League (NHL).

The companies have entered into a multiyear extension to their e-commerce agreement through 2014. With the long-term agreement, GSI continues to supply the NHL’s online store (http://shop.nhl.com ) with e-commerce technology, order processing, customization, fulfillment, customer care, and additionally, through GSI’s marketing services agency, gsi interactive(SM), search engine marketing, e-mail and catalog services.

Brian Jennings, Executive Vice President of product marketing at NHL remarked, ”Since launching our new online store with GSI in January 2005, we have seen significant increases of merchandise sales on the site. GSI’s expertise in the online world of licensed products, merchandising and marketing has allowed us to provide a high-quality online shopping experience to our loyal fans. We look forward to continuing to grow this successful partnership.”

Scott Hardy, Executive Vice President of business management at GSI added, ”We are pleased to extend our relationship with the NHL and believe this will further deepen the collaborative relationship we’ve established with the league. We expect to continue to explore opportunities with the NHL to drive further growth of their online business.”

For the upcoming season, all 30 NHL teams will be wearing the new Rbk EDGE Uniform System, developed by Reebok in partnership with the NHL. To meet expectations that NHL fans will want to wear their favorite team’s new jersey this season, GSI will offer the new jerseys on shop.nhl.com with the option for fans to customize those jerseys with any name and number combination.

As part of its multichannel initiatives with the league, GSI is scheduled to publish and mail the NHL’s catalog for the upcoming season. Last year, GSI added alternative payments, gift cards and upgraded e-mail capabilities to the Shop.NHL.com site.

In addition to the NHL, GSI has agreements to manage the web stores for all the major professional sports leagues in the United States including Major League Baseball, the NFL, the NBA and NASCAR.

GSI Commerce is a provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses, providing solutions for its partners through an integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services, for over 60 partners.

For more information about GSI, please visit: www.gsicommerce.com.

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