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Xinhua, Hong Kong - (Cheap Web Hosting Directory) - January 23, 2007 - Customer Relationship Management (CRM), mobile Internet, e-commerce, entertainment and gaming technology firm, PacificNet, Inc., has been retained by Sony Corporation Hong Kong to provide e-commerce solutions.

Tony Tong, Chairman and CEO of PacificNet explained, ”We are proud to be retained by Sony, a leading consumer electronics and entertainment brand in the world, as a key technology provider for Sony Style. This deal allows us to leverage the power of hot-selling Sony items such as the Sony PlayStation.”

The Sony Style e-commerce platform by PacificNet includes the following key internet applications: mass multi-user online customer log-in registration, administration, MySony membership management, billing, sales and order reports, warehouse inventory management and backend ERP interface with SAP systems, firewall and load-balancing systems, Web+ application servers, credit-card security management, and a shopping cart and payment system which enables customers to purchase products from Sony Style online, and make payment online using a credit card. As part of the Sony Style portal, the Sony Style Studio allows members to share digital content such as images, photos and video with other members and share the experience of producing professional looking digital content. Members may also sign up for training courses for a free trial of Sony’s products. The Sony Style Shop is a key online shopping portal for customers, allowing them to review and purchase various Sony products including: Computers and Peripherals: VAIO Notebooks, Accessories, LCD Monitors, Micro Vault USB Storage Media, Memory Stick Media; Digital Imaging and Accessories: Digital Cameras, Handycam, D-SLR Accessories and Lens; Home Theatre: Sony TV and Home Theatre System; Portable Audio and Accessories; Mobile Phone; Memory Stick Media; and PlayStation, PlayStation 2, PlayStation Portable and PlayStation’s Accessories.

Mr. Tong continued, ”Sony is a leader in the entertainment and consumer electronics industry, and a repeat customer of PacificNet. We value this opportunity to be of service to Sony for this new Sony Style e-commerce project. We are confident that our e-commerce and CRM implementation experts will provide valuable e-commerce technology know-how and implementation experience. At the same time we are looking to increase the overall effectiveness of their web services to help them capture more online business opportunities and improve efficiency. We plan to continue our efforts in building PacificNet as one of the leading brands and a leading CRM, e-commerce, gaming and entertainment technology provider in Asia by expanding our software development, integration services, and CRM solutions to our target markets in Asia in the telecom, call center, logistics, consumer electronics, entertainment and the hotel-casino markets.”

Sony Corporation of Hong Kong Limited Sony Corporation is a leading manufacturer of audio, video, game, communications and information technology products for the consumer and professional markets. Sony is one of the leading multi-national corporations in Asia, with 38 companies spanning 15 countries and supported by a family of over 40,000 employees. Sony Corporation of Hong Kong Limited Sony’s presence in Hong Kong can be traced to 1959 when the company started a transistor radio assembly facility in Hong Kong through a local entity. This marked an important chapter in Sony history as this is Sony’s first production facility abroad. In November 1962, Sony opened Sony Corporation of Hong Kong Limited overseeing liaison activities in the Asia Pacific region; this is the third overseas company established by Sony Corporation. With the change in China’s open door policy in the early 1980’s, the role of Sony Hong Kong then began to change, from a liaison office to a sales and marketing operation responsible for regional business activities. To be closer to the customers in China and to strive for a high level of customer satisfaction there, Sony Hong Kong has set up representative offices in Guangzhou, Beijing and Shanghai; they were opened between 1994 and 1995. In March 1999, Sony Hong Kong completed its warehousing consolidation and opened the Logistics Center at Asia Terminal Limited in Kwai Chung, making it one of Sony’s largest warehousing and product fulfillment operations in the region.

In 1999, the e-commerce website http://www.SonyStyle.com.hk was launched to enable convenient on-line shopping in Sony style. For more information, please see Sony’s web sites: http://www.sony.net , Sony Hong Kong http://www.sony.com.hk and e-commerce website http://www.SonyStyle.com.hk .

PacificNet Inc. (http://www.PacificNet.com) is a leading provider of Customer Relationship Management (CRM), mobile internet, e-commerce and gaming technology in China. PacificNet’s clients include the leading telecom companies, banks, insurance, travel, marketing and business services companies and telecom consumers in Greater China. PacificNet’s corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, Motorola, Nokia, SONY, TCL, Huawei, American Express, Citibank, HSBC, Bank of China, Bank of East Asia, DBS, TNT, Hong Kong Government, and leading hotel — casinos in Macau and Asia. PacificNet employs over 1,400 staff in its various subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, Macau, and branch offices in 28 provinces in China and is headquartered in Beijing and Hong Kong. PacificNet’s software R and D and outsourcing unit, Pacific Solutions Technology, is a CMM Level 3 certified software development center with over 200 software programmers located in Shenzhen, China, and specializes in the development of high-end client-server application software, internet ecommerce software, online and casino gaming systems and slot machines, banking and telecom applications using Microsoft Visual C++, Java, and other rapid application development tools.

To learn more about Sony, please visit: www.sony.net.

For more information about PacificNet Inc., please visit: www.pacificnet.com.

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