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Orlando, Florida - (Cheap Web Hosting Directory) - September 27, 2006 - Developer of ROI-based sales effectiveness tools, Alinean, celebrates its five year anniversary, with a customer base anchored by technology solution providers including IBM, HP, Microsoft, Oracle, Dell, Symantec, Cisco, and AT and T.

The company’s founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading IT solution providers and consultants. Its research methodologies and software tools are used by analyst firms and consultancies such as IDC and IT solution providers such as Oracle, HP, Dell, SAP, Microsoft, Symantec and IBM, and have helped justify billions of dollars in IT spending and derived value.

Five years ago, on September 11, 2001, four Orlando-based entrepreneurs were prepared to launch their new software company. The press release was queued up on the wire, announcing Alinean, Inc., a start-up dedicated to building sales effectiveness and business value selling tools for IT solution providers. All four - CEO Tom Pisello, serial entrepreneur and ex-Managing VP for Gartner (leading worldwide Information Technology analyst firm), his wife Judy Robinet, a successful start-up marketing director and veteran of Walt Disney Imagineering, Betty McNeil, Gartner VP of Sales, and Steve Arseneault, a Gartner software development director - had left their former employers for this new endeavor, but were aware of the risks: the technology bubble had already taken its toll on several companies they had been involved with, including PuertaBella, an award-winning online home decor company, Digital Owl, a seemingly well-funded digital content management firm, and Connotate, an Internet data mining company out of Rutgers University.

With the horrific events of September 11, postponing the company announcement was a necessary setback. And although the business turmoil from the terrorist attacks slowed momentum, the company was able to sign up several major clients including HP and Dell, and reach profitability before the end of the year. In 2002, the company moved from their home-based offices when they were accepted into the UCF Technology Incubator which provided infrastructure services and advice that helped the company remain profitable through the early years.

Tom Pisello, CEO of Alinean commented, ”Orlando is lucky to have such a great resource. The UCF incubator allowed us to focus on developing our core business, by providing assistance with VC introductions, infrastructure services, professional services and office space on a start-up budget.”

In 2003, the company struck an exclusive relationship with leading global Information Technology analyst firm IDC, in a partnership to drive business value selling best practices into the largest technology providers worldwide. That year, the team also nabbed series-A financing from Stonehenge Capital and Grace Ventures to help fund expansion and development. At its downtown Orlando headquarters the Alinean team often plays hosts to these leading technology companies and works hard to change the impression of Orlando simply as the house of the mouse.

Mr. Pisello continued, ”With the impressive downtown growth, two great universities in UCF and Rollins College, a thriving simulation technology community, and fantastic economic growth in a great family town - we can boast a great foundation for a diverse economy. Where Orlando still lacks the VC funding or the ”been-there-done- that” critical mass of business professionals with start-up experience, the foundation is evolving and improving every year.”

According to the company, Alinean is generating over $12M in cumulative revenue for the local community to date, with 40% revenue growth this year and aggressive expansion plans. Alinean develops software and solutions to streamline the IT selling process with business value selling solutions - using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers.

To learn more, please visit: www.alinean.com.