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San Francisco, California - (Cheap Web Hosting Directory) - June 29, 2007 - On-demand web analytics and precision marketing solution provider, Coremetrics, has partnered with provider of software to test, measure, and optimize online marketing campaigns, Offermatica, so that retailers may leverage behavior-based e-commerce delivery and testing technologies.

NapaStyle, a lifestyle retailer, and Northern Tool + Equipment, a large tool and equipment retailer, are among the first customers to report benefits from this offering. The combination of Coremetrics’ Intelligent Offer, featuring cross-sell functionality and relevancy, and Offermatica’s testing and targeted content delivery platform, is a lightening-fast, automated approach to delivering actionable information to online shoppers.

Matthew Roche, Chief Executive Officer at Offermatica explained, ”In seamlessly linking Coremetrics’ best-of-breed customer analytics software with Offermatica’s optimization platform, we are helping our clients deliver real-time relevance to their customers. No other syner gistic offering can deliver speed and control entirely to the marketer.”

Coremetrics’ Intelligent Offer is a marketing application that seeks to leverage Coremetrics’ LIVE Profiles, a comprehensive record of all individual visitor interactions with client web sites, to automatically generate cross sell offers based on browsing, shopping, and purchasing data. Intelligent Offer was developed for marketers to automate offer generation for thousands of products, and exclude inappropriate products from cross sell offers, quickly and easily. With the combined Coremetrics and Offermatica solution, marketers can quickly deliver Intelligent Offer recommendations and measure their impact on conversion and revenue.

John Squire, Senior Vice President of Product Strategy and General Manager of Search Services, Coremetrics explained, ”Coremetrics and Offermatica have had a long partnership focused on delivering value to our joint clients. With this new offering, our clients can further benefit from more personalized, tested offers based on the wisdom of the crowd. Marketers and merchandisers no longer have to guess at cross sell suggestions — these are scientifically selected and can be optimized for visit context. And, the presentation of these offers no longer requires work with IT, so execution of campaigns is more efficient and increased revenues more apparent.”

Feather Hickox, Director of Ecommerce at NapaStyle offered, ”By optimizing the cross-sell updates to coincide with our customer’s shopping behavior, we have simplified the process of managing product recommendations and have seen dramatic results. In the two months that the campaign has been running, we have seen, on average, a 10 percent lift in revenue per visitor.”

Nate Miller, Ecommerce Manager, Northern Tool + Equipment noted, ”The combination of Coremetrics and Offermatica integrates two essential resources for any online marketer. By coming to market together, they are a lock to help us better serve and sell to our customers.”

According to the company,for joint Coremetrics and Offermatica customers, no complex set-up is required to deliver Intelligent Offer cross-sells to their sites. This solution is immediately available and can often be deployed and operational in just a few days.

Offermatica is a provider of software to test, measure and optimize online marketing and advertising campaigns. The company’s software enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs and improve customer interactions. Companies like CNET, Bluefly, and VeriSign have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica’s on-demand testing and optimization services. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners.

Coremetrics is an on-demand web analytics and precision marketing solution provider, a web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. The company’s LIVE Profiles serve as the foundation for digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California.

For more information about Offermatica, please visit: www.offermatica.com.

To learn more, please visit: www.coremetrics.com.

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