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Salt Lake City, Utah - (Cheap Web Hosting Directory) - October 30, 2006 - Multi-channel online selling solutions firm, Infopia, has been awarded the ”Breakthrough Application of the Year” honor at salesforce.com’s Dreamforce Expo in San Francisco.

The award honors Infopia for creating a solution that enables merchants to integrate online selling activity from its website and online marketplaces, such as eBay, into salesforce.com’s AppExchange platform. Infopia’s Marketplace Manager, together with the advanced customer relationship management capabilities from Salesforce CRM, creates a new option for retailers to maximize the lifetime value of customers by transforming online transactions into relationships and maintaining a single view of the customer for targeted marketing and consistent service.

In addition, the Infopia AppExchange solution is designed to open new channels for online selling and provides functionality to manage the entire online selling process. Beyond driving online sales, retailers can also extend Infopia’s online selling platform to include CRM, call center, email marketing, data cleansing, Google Adword management, accounting, and many other capabilities offered by more than 400 AppExchange partners.

Bjorn Espenes, CEO of Infopia explained, ”Infopia’s AppExchange solution has set a new standard for online retailing solutions. Online retailers of all sizes can now take advantage of the many solutions and tools available on the AppExchange platform to drive their business — all without having to worry about or invest in building integrations.”

According to the company, the AppExchange is predicted by experts and media to be the next ”disruptor” in enterprise software, redefining the development and delivery of software solutions. Infopia beat out fierce competition for the “Breakthrough Application of the Year” award, which included Skype and other finalists.

Infopia provides an eCommerce platform, designed to enable businesses to fully execute the online inventory-to-cash cycle, including a full range of critical success factors, to help companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah.

To learn more, please visit: www.infopia.com.

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