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Bozeman, Montana - (Cheap Web Hosting Directory) - January 31, 2007 - A new Customer Experience Impact Report, reveals how customer experiences affect both customers and companies, indicating that providing positive customer experiences is a fundamental requirement for market success.

According to the Harris Interactive study sponsored by RightNow Technologies, customers swear, shout, get headaches, and even cry as a result of negative experiences with the companies they buy from. In fact, respondents cited “outstanding service” as the number one reason they would give more of their business to one company over another - ahead of “lowest price” and “best quality.”

Other study findings included: * 68 percent of respondents will never go back to a company as the result of a negative experience * 71 percent attributed poor customer experiences to inadequate staff training * 68 percent see a company’s ability to resolve their issue on the first contact as a primary requirement for their satisfaction

Greg Gianforte CEO of RightNow Technologies remarked, “Providing exceptional customer experiences can be the single most powerful way for companies to set themselves apart from competitors. RightNow’s next-generation CRM solutions help companies deliver the superior experiences necessary to acquire and retain customers in today’s high choice market.”

Harris Interactive fielded the study via its QuickQuery online omnibus service, interviewing a nationwide sample of 2551 adults. Data was weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online.

RightNow Technologies offers high-impact technology solutions and services for organizations, in order to foster cost-efficiently consistently delivered superior customer experiences across frontline services, sales and marketing touch-points. Nearly 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana.

To learn more, please visit: www.rightnow.com.