e-Commerce Survey Says Consumers Plan Web-to-Store Purchases
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Chicago, Illinois - (Cheap Web Hosting Directory) - April 26, 2006 - A survey conducted by The Dieringer Research Group for web-to-store (W2S) and e-commerce marketing solutions company, ShopLocal, determined that 37% of consumers planned to make a web-to-store purchase within fourteen days of visiting the site.
Brian Hand, CEO of ShopLocal explained, ”’This proves the ROI on local shopping search and information. The survey about ShopLocal.com speaks to a larger retail and search trend; when consumers are presented with relevant localization on the Internet, they feel empowered to go out and shop their local stores.”
The average reported spending by survey respondents was over $250 and 70% of those shoppers purchased other products at local stores besides those they originally researched. Top categories of additional products purchased included ”Food and Beverage,” ”Household Products,” and ”Health and Beauty.” 30% of respondents also indicated that using the web site influenced the selection of the bricks and mortar store where they finally made their purchases.
According to the company, ShopLocal, LLC and The ShopLocal Network make up more than 200 affiliate media, search, and shopping sites. Consumers have access to local stores side-by-side with e-commerce options. With ShopLocal’s SmartCircular and Smart Catalog services, retailers can distribute sales and promotional content through The ShopLocal Network as well as their own web sites.
To learn more, please visit: www.ShopLocal.com.
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